Switching to the business camp, Deep Blue S09 debuted at 350,000, and large-scale hybrids will be listed next year.

Car See Wan Yixun-The domestic large-scale SUV market occupied by M9 and Ideal L9 has now joined the new showstopper. Deep Blue Auto launched a new flagship SUV-Deep Blue S09. The car is expected to be launched in the first half of 2025, with a starting price of about 350,000 yuan. It is based on the brand-new special electric vehicle platform of Chang ‘an, featuring the extended-range hybrid system and Huawei Gankun ADS3.0 intelligent driving system, and has entered the market competition. At the beginning of the appearance of the new car, it even triggered a craze because the ideal party was suspected of plagiarism.

As a large SUV that does not emphasize sports, this deep blue began to focus on business and family camps.

The design of Deep Blue S09 is a long, narrow, simple and large SUV style, which is different from the sports attributes of the previous Deep Blue car. The new car is aimed at the business and home markets. In the front face, the enclosed front grille is rounded, and the upper penetrating light strips are connected with the LED headlight groups on both sides. This layout is similar to the design of some existing models while ensuring a certain degree of recognition, but the internal structural design of the light group and the connection with the surrounding lines have their own characteristics, such as the arrangement of light-emitting units inside the light group and the details of the transition with the edge lines of the front grille. The lower enclosure adopts segmented design and presents N-shaped shape, which increases the sense of layering and movement in vision to a certain extent.

The side of the car body presents a relatively square box outline, which makes the interior space of the car better guaranteed in theory. The ultra-high ground clearance gives the vehicle a certain passability advantage. Its Dover aluminum alloy wheels add some business flavor to the car body, but this style is also common in medium and large SUVs of the same type.

The body size of Deep Blue S09 reaches 5205mm long, 1996mm wide, 1800mm high, and the wheelbase is 3105mm, which creates a spacious space environment for the car. The six-seat layout has certain adaptability for family multi-person travel and business reception scenes. However, when large-size car bodies are driving in cities, especially in narrow streets and areas with tight parking spaces, they will face the problems of inconvenient traffic and difficult parking. Moreover, the actual use efficiency of the interior space, such as the flexibility of seats, the convenience of storage space and the comfort of each seat, needs to be felt and judged by consumers in actual experience, and the absolute advantage of its spatial layout cannot be judged only from the size data.

The Deep Blue Super Extended Range 2.0 technology carried by Deep Blue S09 is equipped with the new Blue Whale HE1.5T ultra-high pressure direct injection hybrid engine, with the maximum power of 110kW. The dual-motor four-wheel drive system makes the total motor power reach 362kW, and the pure battery life is available in 170km and 180km versions. It shows certain competitiveness in power data, and the pure battery life can meet daily short-distance travel when commuting in cities, reducing fuel consumption and exhaust emissions. When driving long distances, the extended range system can alleviate endurance anxiety. However, in the field of hybrid technology, compared with some mature brands, more practical driving tests and market feedback are needed to verify the ride comfort, energy consumption optimization under different working conditions and the reliability of long-term use. For example, noise control after engine intervention at high speed, smoothness of power connection and fluctuation of fuel consumption under comprehensive road conditions are all important factors to measure the quality of its power system.

In terms of intelligent configuration, Deep Blue S09 is equipped with a multi-sensor system composed of laser radar, millimeter wave radar, panoramic camera and ultrasonic radar, which can theoretically provide multi-directional guarantee for driving safety. If Huawei Gankun intelligent driving system can be equipped, it will have high intelligent driving potential. For example, the high-speed automatic driving assistance function can reduce the fatigue of long-distance driving, and the urban intelligent driving function can help to cope with complex road conditions, but the intelligent driving system has not yet been determined.

Deep Blue S09 is priced at 350,000 yuan, facing the competition in the high-end new energy SUV market. In Changan Deep Blue brand, Deep Blue S07 has a certain market sales base, which provides some brand and market experience support for Deep Blue S09. Deep Blue S09 is the main price advantage in the competition with the M9 and ideal L9 models, but after bidding farewell to the sports camp, it seems that Deep Blue S09 has no unique and special brand imprint, and the models lack bright spots and differentiation. Ask the world to focus on the cockpit and intelligent driving, and ideally focus on the back row and family. What kind of housekeeping skills does S09 have? More car news needs to be released. If Deep Blue S09 wants to break through, it must accurately tap the differentiated selling points of its own products, such as in-depth development and optimization of intelligent driving function, balanced innovation of power system and energy consumption management, flexibility and comfort improvement of interior space, and at the same time, strengthen brand promotion and customer service system construction, and enhance consumers’ sense of identity and belonging to Deep Blue brand, so as to gain a place in the highly competitive high-end new energy SUV market.