From 6.8 to 7.4, how did ＂Send me to Qingyun＂ take the wind to counterattack？
Special feature of 1905 film network "Good wind, with its strength, sent me to Qingyun."
This sentence was written by Cao Xueqin with the help of Xue Baochai in A Dream of Red Mansions. It is intended that when the secular reality is in front of him, he still believes that he can make a fortune from the wind.
Similarly, this is the voice of director Teng Congcong, the attitude of actor Yao Chen, and the gesture of the film.
Even if there are cass like Yao Chen and Justin, it is difficult to attract market love for such a work that lacks commercial elements.
The film opened last Friday (August 16th), and the proportion of film arrangement was only 2.3%, and it dropped to 1.5% the next day, and the box office on the first day was only 2,231,600.
"Send me to Qingyun" is a counterattack
With the screening of the film, word-of-mouth and film arrangement have been attacked all the way. Douban movies rose from 6.8 points in the early stage of release to 7.4 points today. The attendance rate of movies has also increased rather than decreased. Stimulated by word-of-mouth, the box office performance surpassed the first day, even though the number of national performances decreased by nearly 3,000 on the second day.
With the help of good reputation, the box office forecast of the film in the industry has risen from the initial 8.618 million to 22.161 million.
Today, the box office of this film has exceeded 10 million, which may be difficult to achieve over 100 million as Yao Chen’s film did last year, but it is of unusual value for such a film with a female theme.
At the premiere, Yao Chen, the producer and star of the film "Send me to Qingyun", said, "In real life, I see many excellent women who have their own independent thinking ability and personality, and what they are doing is also excellent. However, no matter on the big screen or the small screen, there are very few descriptions of such women, and some of them are just superficial, and they have not really penetrated into their souls. "Send me to Qingyun" is a rare film from the perspective of women, which discusses birth and death, women’s survival and sex, and the final goal is love. "
Therefore, the value of this film lies not only in the main creation behind the film, but also in the courage of the current female filmmakers to break the game.
The story is the director’s life experience.
In "Send me to Qingyun", in fact, nearly 30% of the stories come from Teng Congcong’s own life experience, even including the plot that Shengnan suffers from cancer.
After graduating from the director department of Beijing Film Academy, she worked with several commercial film crews. At that time, the crew would say to Teng Congcong, "If you don’t smoke or drink, such a woman can’t be a director. You have to turn yourself into a man."
When she is over 30, she is also easy to get into trouble, and often asks herself, how can she become a director? Of course, she believed what director Chao-Bin Su told her: If you want to be a director, you must first write your own script.
Teng Congcong and Yao Chen are on the set.
Therefore, Teng Congcong prepared this script. She spent two years investigating the profession of journalist. In 2014, she took the second draft to participate in venture capital. Although some people had investment intentions, they were not satisfied with the script, and they were all rejected by her on the grounds that she was "not good enough and could go further".
It was not until March 2017 that Teng Congcong felt that there was no way to make a breakthrough, and it was officially finalized.
After the final draft, the movie didn’t start smoothly, so with the recommendation of my friends, Don He, the producer of "Send me to Qingyun", handed the script to Yao Chen. "Dayao liked it very much after reading the book. Almost hit it off, and soon we decided to cooperate. " Later, they found the actor Justin. After reading the script, he decided to join in for free.
Not only "sex", but also "humanity"
Yao Chen once said after the film festival, "Send me to Qingyun" is a film with pure female logic. " Not only that, the film has an unprecedented expression of female lust.
Obviously, these are the most simple and "commercial" places of this film.
These symbols give the film a certain threshold for watching movies and block some male audiences. But in Teng Congcong’s own view, this is a female film, but it is not a feminist film.
It is true that "Send me to Qingyun" is only a film from the perspective of women, but it does not mean that it is only a film for women. If the two sexes are compared to a Libra, there are all kinds of men and women in the two sections of Libra. In the movie, behind the heroine "Sheng Nan", a group of different types of men are used as scales to pull each other’s balance.
There is indeed a deviation between the two sexes, but Yao Chen replied, "We’re talking about human nature, and we don’t make a gender distinction.And we are just talking about sexual repression, talking about being respected, and discussing these things is not aimed at gender. "
Every character is real.
In the movie, Yao Chen has a very direct line to Yuan Hong. Of course, the man’s last reaction was to flee. This also makes Liu Guangming, played by Justin, look particularly pitiful, and even has a "foul smell" after the contrast. "This role is not annoying. In fact, many girls who look strong and capable hope to have a Bai Yueguang in their hearts, and Justin is this moonlight."
Liu Guangming came to the countryside as a young man of literature and art, with a unique and frustrated temperament, which made Shengnan feel connected with his life. "So in the movie, the only time when Sheng Nan’s ideal was poured out was when they were talking on the boat."
In fact, this role was extracted by Teng Congcong from A Yi’s novel "North Fan", and even for this reason, she specially bought the right to use the characters. Including Liu Guangming’s recitation of pi, has also appeared in novels.
At the same time, the prototype of Mao Cui played by Li Jiuxiao is a friend of the director’s friend. "He is also a success theorist. He is handsome and has a lot of women around him, but he doesn’t really use his feelings."
Truth, freedom and magnanimity … … Perhaps these keywords are the commonness of the characters in the movie. Even the protagonist Sheng Nan is not a perfect woman. She has her own paranoia, but also her own dissatisfaction. This imperfection is like a tumor on a male, which is difficult to be ignored, but it can just cause empathy of others.
This work involving life and death, feelings and desires, and even the current situation of marriage and love, workplace crisis and other issues that contemporary women will face has aroused the resonance of many people, even some male audiences. "After watching the film festival, a friend went back to the hotel and cried. Said that I stole her life, she is the male. "
Now, "Send me to Qingyun" has become.
This is the break of "Sheng Men"
Before the release, the creators expected that it would be a film with polarized word of mouth.
In order to let more people know about this film, Yao Chen took the director and gave 11 in-depth dialogues on the topic of "Looking for the Same Kind" in five days, covering the whole well-known circle from literary men to intellectual women. Not only that, Yao Chen "boldly drove" on the Weibo, and once put the topic on a hot search.
Yao Chen DialogueMa Weiwei
After the release, Yao Chen paid for the dialogue, invited the audience who couldn’t arrange the film to watch the movie, and made an agreement with the team: We will never sell badly!
As mentioned in the article written by producer Don He before the film was released, "She ("Send me to Qingyun ") left too complicated ambition to explore the world, but she did not give up the pursuit of implicit cleanliness in expression, and still left the right to think to the audience. She twisted the bar and she was comfortable. "
Producer don river article
At the same time, Jiang Zhiqiang, the boss who invested in this film, also made a third circle of friends in his life.
He wrote: "I am grateful to Dayao for his unconditional love, efforts and persistence in the whole project as a producer. As long as one more audience can see and discuss with one voice, she is willing to run. I’m ashamed of this sincerity. Thanks to Yao, congratulations to Yao, you have proved the power of female filmmakers. "
Looking back, director Teng Congcong met actress Yao Chen, or the first wave of her "going to Qingyun". Of course, for the latter, the meaning of the former is also the same.
Director Teng Congcong and actor Yao Chen.
For the future, director Teng Congcong may not want to shoot any more literary films, but want to pick up the romantic comedy he wanted to shoot at first. "Female audiences need it too much!" . And in Yao Chen’s hand, another female-themed movie — — "Sweet Osmanthus Gone with the Wind", which tells the story of rural women chasing after their husbands for 17 years, has also been put on the agenda.
It is true that Yao Chen, like the hero in the movie, turned his predicament into a "good wind" and a "bad rabbit film", and took the initiative to find a role. In fact, it is also an inspiration to the female films and female filmmakers now.
Those actresses who shout that there is no role to play, it is better to choose their own roles and create them. After all, the "good wind" has always been there, and how to break through the wind is another state of mind. In the past, I might be worried that there would be no market, but now with "Find You" and "Send me to Qingyun", the audience has always been there.