2023 Beijing Wenbo Creative Design Competition was launched.

　　Original title: 2023 Beijing Wenbo Creative Design Competition launched the new "870th Anniversary of the Capital" Wenchuang Circuit.

　　The 2023 Beijing Wenbo Creative Design Competition was launched on May 24th. In 2023, on the basis of continuing the three theme tracks of "Wenbowen Creative Derivatives Design Theme Track", "Twenty-four Solar Terms Cultural Creative Design Theme Track" and "Revolutionary Cultural Relics Creative Design Theme Track", the contest specially set up the innovative track of "Cultural Relics Creative Design Theme of Beijing’s 870th Anniversary" on the occasion of Beijing’s 870th anniversary.

　　With the theme of "cultural relics, creativity and life", this competition openly collects creative design works with the collection elements of museums in Beijing and the characteristics of Wenbo IP for outstanding national designers, cultural and creative enterprises and institutions and museums in this city through the way of "online collection+offline operation".

　　The four major theme tracks will be launched today. In the innovative track of "Creative Design Theme of Cultural Relics for the 870th Anniversary of Beijing’s Capital" newly established in 2023, participants will focus on the 870 cultural relics collections released by the Capital Museum, dig deep into their connotations in politics, culture, life, nationality and folk customs, and innovatively interpret the development and changes since the 870th anniversary of Beijing’s capital.

　　"Wen Bo Wen Chuang Derivatives Design Track" guides participants to absorb and transform the cultural connotation contained in the museum’s collection resources, and design cultural and creative products with aesthetic, cultural and practical values. "24 solar terms cultural creative design track" aims to interpret the charm of solar terms culture through the innovative design of 24 solar terms culture in cultural and creative works. Based on the advantages of Beijing’s revolutionary cultural relics protection units and the list of revolutionary cultural relics issued by the Municipal Cultural Relics Bureau, the "Revolutionary Cultural Relics Design Track" focuses on the red course, revolutionary spirit and new look of the times, taking into account historical facts and innovative forms, and tells a good revolutionary story.

　　The contest is divided into three stages: registration, competition evaluation and results display, which will last until December. It is worth noting that this year’s competition encourages museums and social resources to jointly sign up for the competition, enriching the needs of museum cultural and creative industries and promoting the utilization and authorized development of museum cultural resources. In terms of operational mechanism, the Municipal Cultural Relics Bureau will speed up the grading, batch, classified release and authorization of IP creation and creative design achievements of museum collections, and promote the market transformation, cultural and creative space and the achievements of brand series cultural and creative products. (Li Qiyao)