A female white-collar worker with an annual salary of 200,000 resigned as a ＂young landlord＂, saying that she did not regret returning to her hometown to start a business.
Recently, an article introducing the post-80s female white-collar workers who quit their jobs, retired to the countryside, and became a "young landlord" was widely spread. The protagonist in the article was Xiao Yu, who had worked for seven years before. In July this year, Xiaoyu quit her job with an annual salary of more than 200,000 yuan and returned to her hometown in Huairou to help her parents run their own farms, raise fish, do farm work and entertain tourists. Many friends called her "the owner of a small farmhouse". At present, Xiaoyu’s personal income for three months is less than 10,000 yuan, but she does not regret it. "I went home to pursue another sense of happiness."
Resigned and returned to his hometown to become a "small landlord"
Xiaoyu grew up in Huairou mountain area of Beijing. When he was a child, his wish was to go out, work hard in the city and live a better life. After graduating from Beijing Technology and Business University with a major in management, Xiaoyu entered a Fortune 500 company to engage in design-related work, and then successively moved to a well-known website and an Internet company. After 7 years, Xiaoyu has been a supervisor in an Internet company, and often travels to contact customers to help the company develop its business.
However, just in July this year, Xiaoyu chose to resign and return to his hometown.
Xiaoyu said that long-term high-intensity work made her body unbearable, and she often suffered from insomnia and was particularly tired. "Physical reasons forced me to stop and think. I am in poor health at a young age. I really have to think about where my future life and work should go."
During that time, Xiaoyu happened to see the news that some highly educated intellectuals had returned to their hometowns to start businesses. "It happened that there was a farm at home, and both parents had a hard time operating for a long time, so they began to consider resigning and going back."
Many friends around me expressed their support for Xiaoyu when they heard the news, and many people expressed their yearning for rural life. There are also Xiaoyu’s parents. Although they can’t bear to give up their decent jobs, after listening to Xiaoyu’s future plans, they finally supported her choice.
In this way, the post-80s female white-collar workers with an annual salary of more than 200,000 resigned and returned to their hometowns, becoming the "young owners" of their own farms.
Try to change the traditional business model
Since 2000, Xiaoyu’s parents have started to run a farm in their hometown Huairou. The buildings are modeled after their own courtyards, and most of the meals are based on their own vegetables and fruits. But in recent years, the management of the farm is getting worse and worse.
Xiaoyu thinks that this is because the business model of "the fragrance of wine is not afraid of the depth of the alley" before parents is outdated and can’t keep up with the development pace of the internet age. "The main performance is that parents don’t know much about publicity. They strive to improve the service level of the farm and think that doing this will naturally increase the number of tourists."
To this end, the first thing Xiaoyu did when she returned to her hometown was to publicize the farm. She posted news through some online platforms. In addition, Xiaoyu began to try to cooperate with some Wechat business and online sales platforms to sell agricultural and sideline products in his hometown. Different from all kinds of life photos often published by other girls, Xiaoyu’s exposure in the circle of friends is the introduction of honey, walnuts and chestnuts in Huairou’s hometown.
When tourists arrive in the tourist season, Xiaoyu will take the responsibility of a tour guide, take tourists to the nearby Great Wall and other scenic spots and explain the "past lives" of each scenic spot. "The more tourists know about us, the deeper their impression will be, and they will have something to say when recommending to their friends around them."
Xiaoyu tried to dig out the deeper features of her hometown and show them to people. Quitting your job does not mean that the previous seven years’ work experience is useless. For Xiaoyu, the management experience at work and all aspects of contact in the city are affecting her. She believes that these can play a good role in the process of running a farm.
From an annual salary of 200,000 to a monthly salary of two or three thousand.
At the beginning of her resignation and returning to her hometown, Xiaoyu already had some plans in her heart: how to use the advantages of her hometown to better launch special services and how to attract tourists through the cultural connotation of scenic spots. However, the plan often deviates from the reality, and the day of becoming a "little landlord" is not as smooth as the plan. The most direct performance is that since she resigned in July, Xiaoyu’s income is less than 10,000 yuan, and the monthly salary is only two or three thousand.
Since Xiaoyu returned to his hometown to run the farm, his business has really improved, but he is still in debt. For the original business, she is only responsible for helping, the profits and losses still belong to her parents, and her income comes from her newly developed projects. However, because these new projects are in the initial stage, the benefits are very small.
Xiaoyu doesn’t care about the disparity in income between the past and the present. She thinks more about the next income increase plan. Through the test of market conditions, she began to look for sales partners of agricultural and sideline products, and also planned to use the farm environment to develop various experience activities such as youth summer camps.
In addition, Xiaoyu is still learning agricultural techniques such as farming, and she is not good at large-scale farming and technical jobs. "Once there was a power outage at night, all the fish in the fish pond died and lost millions." Since then, the farm has been equipped with power generation equipment.
Xiaoyu is psychologically prepared for the difficulties and income gap in the future. She said that she has never regretted her choice. "At present, the income from going home is unlikely to exceed my previous salary in a few years. But I don’t go home purely to make money, but I am more optimistic about more opportunities in the future. After all, this is my own career and I have a sense of accomplishment. "
conversation
"Young Landlord" after 80s: The decrease in income will not make me regret going back to the countryside.
It has been more than three months since the 80s female white-collar worker Xiaoyu returned to her hometown to be a "young landlord". Many netizens praised her courage, and some netizens suspected that she was a "rich second generation", and she was speculating herself without worrying about her livelihood. Xiaoyu told the reporter of Beiqing Daily that she is not a "rich second generation", and the title of "Shaozhuangzhu" also comes from a friend. Life after returning home is not easier than the original job. She regards this job as the beginning of another career.
Beiqing Daily: After working for seven years, why did you choose to return to the countryside?
Xiaoyu: After working for a long time, I am tired of staying up late on business trips and working overtime. My physical and mental state is not right. I find that I don’t like this kind of life. Every time I go home, I feel more relaxed, and I realize that I actually want to go back.
Beiqing Daily: Is this an escape from the pressure of the city?
Xiaoyu: I can’t say that. It’s just a personal choice. I’m not incapable of coping with my previous job. It’s just that compared with the hustle and bustle of the city, I find that I prefer to face the landscapes, animals and plants of my hometown and return to the countryside.
Beiqing Daily: What is the main source of income when you return to your hometown to be a "little landlord"?
Xiao Yu: "Less owner" doesn’t mean that I want to inherit the family business, and the farm is still operating in debt. My parents won’t give me dividends and salary, and my income comes from new projects developed by myself.
Beiqing Daily: Back in the countryside, has there been any change in lifestyle?
Xiaoyu: Food, clothing, housing and transportation are different. I don’t wear makeup when I do farm work. It’s good to wear clothes conveniently. I don’t order takeout when I eat. When I am free, going out is a landscape. I like to walk around and feel more relaxed.
Beiqing Daily: How much did you earn for helping the farm now? How is the income?
Xiaoyu: I have made some new attempts in publicity and management, and the business situation has improved, but now the farm as a whole has not made any money. After coming back for more than three months, I earned less than 10 thousand yuan for my own project, which is a little less.
Beiqing Daily: Will you regret resigning when your income is greatly reduced?
Xiaoyu: I don’t regret it. I have psychological expectations. At present, the income in these years can’t exceed my previous salary. However, I didn’t go home purely to make money, but to do my own business. This sense of accomplishment is irreplaceable. My father always said that "a nest of gold and silver is not as good as one’s own kennel". Generally speaking, after returning to my hometown, I am happier.
This group/reporter Zhang Xiangmei
Photo courtesy/Li Bai