Notice of the General Office of the People’s Government of Yunnan Province on Forwarding the Action Plan for Revitalizing Traditional Crafts in Yunnan Province by the Provincial Department of Culture
State and municipal people’s governments, provincial committees, offices, departments and bureaus:
The Provincial Department of Culture, the Commission of Industry and Information Technology and the Department of Finance have agreed with the provincial people’s government to revitalize Yunnan’s traditional crafts, and are hereby forwarded to you, please implement them carefully.
General Office of Yunnan Provincial People’s Government
August 10, 2018
(This piece is publicly released)
Yunnan Traditional Craft Revitalization Action Plan
Provincial Department of Culture, Provincial Committee of Industry and Information Technology, Provincial Department of Finance
In order to conscientiously implement the spirit of the Notice of the General Office of the State Council on Forwarding the China Traditional Craft Revitalization Plan of the Ministry of Culture and other departments (Guo Ban Fa [2017] No.25), strengthen the protection of intangible cultural heritage, revitalize traditional crafts, and combine the reality of our province, this plan is formulated.
The traditional craft mentioned in this plan refers to the production craft and related products with historical inheritance and national or regional characteristics, which are closely related to daily life and mainly use manual labor. It is a creative manual labor and individualized production, which has irreplaceable characteristics in industrial production, mainly including representative projects of intangible cultural heritage such as traditional skills, traditional fine arts and traditional medicine processing.
I. Significance
Traditional craft contains Chinese cultural values, ideological wisdom and practical experience, and is an important part of intangible cultural heritage. Revitalizing traditional crafts is conducive to inheriting and developing excellent traditional cultures of all ethnic groups and enhancing cultural self-confidence; It is conducive to improving the enthusiasm of traditional craft inheritors and cultivating subsequent talents; It is conducive to stimulating creative vitality and inheriting endangered or degraded excellent technologies and elements; It is conducive to giving full play to the creativity of manual labor and cultivating and promoting the craftsman spirit of Excellence; It is conducive to expanding employment and entrepreneurship in urban and rural areas, promoting cultural consumption, achieving precise poverty alleviation and boosting rural revitalization.
The traditional crafts in our province have a long history and various categories. There are nearly 150 traditional crafts in the national and provincial intangible cultural heritage representative projects. Our province is a province that put forward and implemented the folk craft of "Jin Mu Earth-Rock Cloth" as the core format earlier to promote the development of local cultural industry. Implementing the traditional craft revitalization plan is of great significance to promoting the construction of a strong province of ethnic culture and creating a world-class "healthy living destination card".
Second, the overall requirements
(1) Guiding ideology. Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we should fully implement the spirit of the 19th National Congress of the Communist Party of China, follow the guidelines for the protection of intangible cultural heritage, improve the inheritance ability and level of intangible cultural heritage, promote the rational utilization of intangible cultural heritage resources, make traditional crafts enter the contemporary society, integrate into modern life, and fully reflect the creative value of manual labor.
(2) Basic principles. Adhere to the basic principles of organic unity of intangible cultural heritage protection and utilization, creative transformation and innovative development of traditional culture, so that traditional crafts can be widely used in modern life. Respect the excellent national traditional culture, adhere to the craftsman spirit, stimulate creative vitality, promote employment and increase income, and adhere to green development.
(3) Work objectives. By 2020, the inheritance and innovation ability, industry management level, market competitiveness and the promotion of urban and rural employment of traditional crafts will be significantly improved, and a number of traditional craft themes and product varieties will be formed, and a number of well-known brands with high design and production levels will be cultivated, and a group of talents with strong inheritance and innovation ability will be cultivated. Announce 30 provincial-level catalogues of traditional crafts revitalization, and strive to achieve more than 14 national-level catalogues of traditional crafts revitalization, with more than 20 representative inheritors of national intangible cultural heritage of traditional crafts and more than 130 representative inheritors of provincial-level intangible cultural heritage of traditional crafts; There are more than 5 masters of arts and crafts in China and more than 100 masters of arts and crafts in Yunnan.
III. Main tasks
(a) the establishment of provincial traditional craft revitalization directory. Based on the list of representative projects of provincial intangible cultural heritage, establish a provincial catalogue of traditional craft revitalization for traditional craft projects with certain inheritance foundation and production scale, promising development prospects, helping to promote employment and accurate poverty alleviation. Dynamic management of projects listed in the provincial revitalization catalogue, and key support for endangered projects. States, cities, counties and districts are encouraged to establish the catalogue of traditional craft revitalization at the corresponding level with reference.(The Provincial Department of Culture takes the lead; Provincial Department of Finance, with the cooperation of state and municipal people’s governments)
(2) Strengthen the team of traditional craft inheritors. Improve the declaration, evaluation and management system of representative inheritors of representative intangible cultural heritage projects at the provincial, prefecture and county levels. Encourage young and middle-aged inheritors of skilled and qualified traditional crafts to declare and enter the representative inheritors of representative projects of intangible cultural heritage at all levels, mobilize the enthusiasm of the younger generation to engage in traditional crafts, and form a reasonable talent echelon. Encourage the establishment of intangible cultural heritage workshops (institutes, rooms and spots) or studios for masters and famous artists, and support the representative inheritors of intangible cultural heritage of traditional crafts and masters of arts and crafts to teach with apprentices and cultivate successors. Teaching artists with apprentices and improving the quality of works are the contents of the assessment of representative inheritors of intangible cultural heritage of traditional crafts. Guide and support residents and villagers to actively participate in traditional crafts, cultural and creative activities, and expand the audience and influence.(The Provincial Department of Culture takes the lead; Provincial Industry and Information Technology Commission, Ethnic and Religious Commission, with the cooperation of the people’s governments of the states and municipalities)
(3) Strengthen the training of people who inherit traditional crafts. Relying on Yunnan University, Yunnan University for Nationalities, Yunnan Art College, Dali University, Yunnan Vocational College of Culture and Art, Yunnan Technician College and other institutions of higher learning and intangible cultural heritage training bases, organize traditional craft holders, practitioners and other inheritors to participate in research, study and training, improve their learning ability, cultural literacy, aesthetic level and innovation awareness, and enhance their inheritance potential. Organize outstanding inheritors, craftsmen, design and management personnel to carry out roving lectures at the location of traditional craft projects, and hold a series of activities of "inheritor dialogue" to expand the training of inheritors. Advocate the people who inherit to learn actively, encourage peers or cross-industries to learn from each other, improve the skill level and enhance the ability of re-creation.(The Provincial Department of Culture takes the lead; Provincial Department of Education, Ethnic and Religious Affairs Commission, Department of Human Resources and Social Security, Department of Finance, with the cooperation of the people’s governments of the states and municipalities)
(four) to strengthen the construction and research of traditional craft related disciplines. Support qualified colleges and universities, vocational colleges and technical colleges to set up traditional craft-related majors and courses, and cultivate traditional craft professionals with technical skills and theoretical research talents. Support qualified vocational colleges to strengthen the construction of traditional craft specialty and cultivate technical and technical talents with good cultural and artistic quality. Actively promote the modern apprenticeship system, build a number of skill master studios, and encourage representative inheritors of intangible cultural heritage of traditional crafts to participate in vocational education and research. Support qualified institutions of higher learning to help people who inherit traditional crafts improve their academic level. Encourage institutions of higher learning, research institutions and enterprises to set up traditional craft research bases and key laboratories. On the basis of maintaining excellent traditions, explore the organic integration of handicraft skills with modern science and technology, process equipment, improve the level of material handling, and effectively strengthen the transformation of achievements. Relying on the research base of intangible cultural heritage in our province, we will strengthen the excavation, recording and arrangement of traditional crafts. For endangered traditional craft projects with unique historical significance, we will speed up the implementation of rescue records and implement protection and inheritance measures. Encourage the publication of books on traditional craft research and practical achievements.(The Provincial Department of Culture takes the lead; Provincial Commission of Industry and Information Technology, Department of Education, Department of Human Resources and Social Security, with the cooperation of the people’s governments of various states and municipalities)
(5) Improve the overall quality and market competitiveness of traditional craft products. Encourage enterprises, universities and relevant units with strong design capabilities to set up workstations in traditional craft projects in our province to help local traditional craft enterprises and practitioners solve technological problems and enhance their awareness of quality, quality, brand and market; Combined with the needs of modern life, we should improve design, materials and production, introduce modern management system, carry out extensive quality improvement actions, comprehensively strengthen quality management, improve product design and production level, improve product quality, expand the market, and cultivate well-known brands of traditional crafts with national characteristics. Encourage practitioners of traditional crafts to sign their works or products or use their hands as signs, and support the development of modern handicrafts based on manual labor and rich cultural connotations. Encourage traditional craft enterprises and practitioners to rationally use the intellectual property system, register product trademarks, and protect trade secrets and innovations. Support qualified regions to register geographical indication certification trademarks or collective trademarks. Cultivate 10 well-known brands of traditional crafts with national characteristics; Seriously run Dali traditional craft workstation, and promote experience from point to area; Establish provincial-level traditional craft workstations in mature States and cities to expand demonstration and guidance. Encourage all localities to establish traditional craft industry organizations and study and formulate product quality industry standards.(The Provincial Department of Culture takes the lead; Provincial Cultural Property Office, Provincial Industry and Information Technology Commission, Education Department, Civil Affairs Department, Finance Department, Intellectual Property Office, with the cooperation of state and municipal people’s governments)
(6) Broaden the display and marketing channels of traditional craft products. Encourage the establishment of exhibition and sales places for traditional craft products in historical and cultural blocks, villages and towns, natural and cultural scenic spots and traditional craft projects where traditional crafts are concentrated, and focus on displaying, publicizing and promoting traditional craft products with national or regional characteristics. In the "Cultural and Natural Heritage Day", intangible cultural heritage exhibitions, cultural industry fairs, tourism promotion and other festivals and exhibitions, traditional craft exhibitions will be held, and more exhibition and trading platforms will be built to help promote and sell traditional craft products. Make full use of platforms such as "One Mobile Phone Tour Yunnan" and "Cultural Yunnan Cloud" to provide e-commerce services and broaden the promotion, display and sales channels of traditional craft products. Give full play to the role of industry organizations and expand the cooperation channels of traditional crafts in design and development, exhibition sales and technical support. Actively integrate into and serve the national "Belt and Road" construction, support qualified traditional craft enterprises to "go global" and expand the export of products and services.(The Provincial Department of Culture takes the lead; Provincial Cultural Products Office, Provincial Department of Commerce, Foreign Affairs Office, Tourism Development Committee, with the cooperation of the people’s governments of various states and municipalities)
(seven) focus on promoting key projects for the revitalization of traditional processes. Make full use of the advantages of intangible cultural heritage resources in our province, and combine the distribution and inheritance of traditional crafts in our province to determine a number of key projects and give them support. Through content innovation and scientific and technological innovation, efforts will be made to promote the all-round cooperation between Dali Bai Tie-dyeing, Jianchuan Woodcarving and Heqing Silverware, three national intangible cultural heritage inheritors (Dali Puzhen Bai Tie-dyeing Co., Ltd., Jianchuan Xingyi Classical Woodcarving Furniture Factory, Heqing Li Xiaobai Cultural Heritage Co., Ltd.) and the Central Academy of Fine Arts and Yunnan Art College. Promote the development of traditional craft projects such as embroidery, brocade, batik, purple pottery, black pottery, black copper and silver, hand-made paper, stone carving and jade carving in our province. Actively explore effective ways of "non-legacy+poverty alleviation", intensify the revitalization of traditional crafts in poverty-stricken areas, support poverty-stricken areas to explore the establishment of poverty-stricken employment workshops for intangible cultural heritage, and give full play to the role of traditional crafts in helping accurate poverty alleviation.(The Provincial Department of Culture takes the lead; Provincial Cultural Products Office, Provincial Industry and Information Technology Commission, Education Department, Finance Department, Poverty Alleviation Office, with the cooperation of state and municipal people’s governments)
(eight) to strengthen the protection of cultural and ecological environment related to traditional crafts. The towns, villages and blocks with concentrated traditional crafts in our province are evaluated and screened, and the overall protection is implemented through the construction of national traditional cultural and ecological protection zones. In the construction of two national cultural and ecological protection experimental zones, Diqing National Cultural and Ecological Protection Experimental Zone and Dali Cultural and Ecological Protection Experimental Zone, and 85 provincial national traditional cultural and ecological protection zones, attention should be paid to protecting the cultural space and ecological environment related to traditional crafts. Strengthen the protection of the ecological environment, encourage the research and development of green materials, improve the technological process, reduce the total discharge of pollutants, and ensure that the discharge reaches the standard. Guide and support the use of alternative materials to inherit the relevant skills with ivory and other rare animal and plant resources as raw materials.(The Provincial Department of Culture takes the lead; Provincial Ethnic and Religious Committee, Environmental Protection Department, and the people’s governments of various states and municipalities cooperate)
(nine) to carry out the popularization of traditional crafts education and exchanges and cooperation. Vigorously carry out activities such as intangible cultural heritage entering the campus, classroom, teaching materials, community and rural areas. Support schools to organize and carry out traditional craft experiences and competitions that reflect regional and national characteristics, improve young people’s hands-on ability and creativity, and deepen their understanding of traditional crafts. Give full play to the role of cultural centers, libraries, museums, etc. at all levels, and carry out activities such as exhibitions, experiences, lectures, trainings, etc. of traditional crafts for communities and rural areas, so as to enrich the cultural life of the masses and enhance the social identity of traditional crafts. Vigorously organize representative inheritors of intangible cultural heritage of traditional crafts to participate in expositions, exhibitions or exhibition activities. Organize representative inheritors, enterprises and industries of intangible cultural heritage of traditional crafts.Organize representatives to carry out international exchanges and training for countries all over the world, especially South Asia and Southeast Asia. (The Provincial Department of Culture takes the lead; Provincial Department of Education, Foreign Affairs Office, with the cooperation of state and municipal people’s governments)
Fourth, safeguard measures
(1) Strengthen cooperation and cooperation. Governments at all levels should attach great importance to it, strengthen overall coordination and cooperation, take the revitalization of traditional crafts as an important part of the development and prosperity of cultural undertakings and industries, fully tap and utilize national cultural resources in our province, give play to the typical leading role of production protection demonstration bases and traditional craft workstations, strengthen the protection and inheritance of traditional crafts, and actively explore effective ways and methods to revitalize traditional crafts.(State and municipal people’s governments are responsible)
(2) Improve policy support. Make use of existing capital channels to give appropriate support to projects related to traditional crafts that meet the requirements and the development of traditional crafts in characteristic cultural industries. Incorporate the infrastructure construction of traditional craft display and learning into the cultural tourism promotion project during the 13 th Five-Year Plan period. Traditional craft enterprises can enjoy preferential tax policies in accordance with the provisions if they meet the conditions of current preferential tax policies for small and micro enterprises and high-tech enterprises.(The Provincial Department of Culture takes the lead; Provincial Development and Reform Commission, Industry and Information Technology Commission, Finance Department and Provincial Taxation Bureau)
(3) Strengthening financial services. Explore the establishment of intangible assets evaluation criteria system for traditional craft enterprises, build a provincial-level investment and financing platform for cultural industries, support the establishment of intellectual property trading platform for traditional crafts, and support the financing development of qualified traditional craft enterprises. Encourage financial institutions to develop financial products and services suitable for the characteristics of traditional craft enterprises, and strengthen investment and financing support and services for traditional craft enterprises. Guide banks to carry out pledge loans such as equity, warehouse receipts and accounts receivable, and support traditional craft enterprises to use credit enhancement measures such as guarantee and insurance to reduce their dependence on fixed assets mortgage. Encourage qualified traditional craft enterprises to directly raise funds in the capital market, and encourage insurance funds to support traditional craft enterprises on the premise of compliance with laws and regulations. Establish the project library of traditional craft enterprises and build the working mechanism of bank-enterprise docking.(Provincial Finance Office takes the lead; Provincial Cultural Office, Provincial Commission of Industry and Information Technology, Department of Finance, Department of Culture, with the cooperation of the people’s governments of the states and municipalities)
(4) Integrate social forces. Support provincial state-owned cultural enterprises and domestic and foreign brand enterprises to integrate social forces. Actively play the guiding role of financial funds and encourage social forces to set up traditional craft enterprises. Construction of traditional craft exhibition, learning places and public service platforms, holding publicity, training, discussion and exchanges and cooperation of traditional crafts.(The Provincial Department of Culture takes the lead; Provincial Cultural Products Office, Provincial Commission of Industry and Information Technology, Department of Finance, and people’s governments of various states and municipalities)
(5) Strengthen supervision and inspection. Strengthen the supervision and management of national cultural and ecological protection experimental zones, provincial ethnic traditional cultural and ecological protection zones, intangible cultural heritage productive protection demonstration bases, intangible cultural heritage protection and inheritance bases and traditional craft workstations, strengthen the guidance and inspection of traditional craft research and training, and summarize and popularize the successful experience of traditional craft revitalization.(The Provincial Department of Culture takes the lead; Provincial Committee of Industry and Information Technology and the Department of Finance)