Chery iCAR 03 has a price span of more than 60,000. The car is a good car, but there are too many ＂tricks＂？

If you pay attention to Chery, it should be no stranger to iCAR 03. After all, Chery attaches great importance to the preheating of the new brand from the very beginning to the appearance of the first model. After half a year, iCAR 03 finally announced its pre-sale price, ranging from 129,800 yuan to 185,800 yuan, with a total of 6 models.

As a pure electric SUV with off-road properties, iCRA’s product strength is actually not bad. Needless to say, the retro square box shape is very recognizable. At the same time, it is also equipped with all-aluminum girder and electrically controlled four-wheel drive, plus 540-degree panoramic image, Qualcomm Snapdragon 8155 chip, L2-class assisted driving, electric tailgate, automatic parking, tracking and reversing, external discharge, crawling mode and tank turning, which is really competitive at a price of more than 100,000 yuan.

From the positioning point of view, iCAR 03 is also a people-friendly route, aiming at young consumers who can accept new things and brands, pursue individuality and fashion, and are not so rich. Occasionally, when they are on a whim, they can go outdoors. It seems that this car still has its own unique charm. After all, there is no pure electric off-road SUV on the market at present, and the arrival of iCAR 03 obviously makes up for this market vacancy.

However, there is still a question mark about whether iCAR 03 can explode, because the price span of this car has reached more than 60,000, and if you study the configuration table carefully, you will find that there are actually many small thoughts hidden inside.

For example, the entry-level model, which costs only 129,800 yuan, focuses on a "gimmick". Although it is not like a joint venture car, it is not equipped with rich functions. In the field of class 130,000, it has no skylight, no front/rear airbags, no 360-degree panoramic image, no wireless charging of mobile phones, no external discharge, etc. At the same time, the car chip also uses Snapdragon 6155 chip, which is obviously a version launched to lower the price.

Even the 149,800 version, which is 20,000 yuan more expensive, as the top match of the two-wheel drive, only has 360-degree panoramic image, 540-degree transparent chassis, panoramic sunroof, external discharge, sound insulation glass and other functions, such as full-speed adaptive cruise, L2-class assisted driving, off-road mode, crawling mode and tank turning, which means that it is difficult to pull out off-road driving, which means that it is easy to drive in the city.

After all, when it comes to pure electric compact SUVs suitable for running in cities, you have to mention the "overlord" in this field-BYD PLUS. For example, the transcendental version with a price of 139,800 yuan not only has 360-degree panoramic image, 540-degree transparent chassis, panoramic sunroof, external discharge and other functions, but also people have more L2-level assisted driving, and the motor torque is 90N·m more than that of iCAR 03. In addition, its pure electric cruising range has reached 430km. Compared with iCAR 03, it seems needless to say who is more competitive.

Moreover, the dual-motor version launched by iCAR 03 is not as strong as expected in terms of cost performance. The four-wheel drive version with a price of 159,800 yuan has a pure electric cruising range of 472km, but it is also not equipped with L2 assisted driving, which is a bit uncomfortable for young people who pursue intelligent driving. In addition, the zero-acceleration score of the dual-motor version has reached 6.5 seconds.

It is not enough to meet the needs of many people for off-road vehicles.

As for the top version with a price of 185,800, the configuration is obviously richer, but with this price to buy a top version, people might as well choose other better models, such as the preferential tank 300, which is stronger in off-road capability and has a good price/performance ratio after the price reduction. Moreover, the car iCAR 03 has a fatal point, that is, its space is too small, the wheelbase is only 2715mm, and it is obviously humbled to sit up. For Chinese people who like big space, iCAR 03 is not up to the point.

Write it at the end

I have to admit that in the field of pure electric off-road SUVs, there are really few competitors of iCAR 03. However, judging from the price it gives, it is not as sincere as expected. The entry-level version of the car is only suitable for driving in the city, but its competitiveness has been greatly reduced. After all, Yuan PLUS, which is also suitable for urban driving, not only has certain terminal concessions, but also has better endurance, space and configuration than iCAR 03. If it does not pursue a more personalized design, consumers will definitely be more willing to trust BYD. The more expensive dual-motor version is not so outstanding in off-road performance, and there are only a handful of people who like off-road. It is also a great challenge to break through with pure electricity.

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