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　　CCTV News:With the continuous improvement of agricultural mechanization in China, agricultural machinery and equipment have become the main force of agricultural production. Through a set of data, we can see how China’s agricultural machinery and tools can give full play to ensure the harvest of autumn grain and the grain return to the warehouse in the autumn harvest, autumn ploughing and autumn planting "Sanqiu" production this year.

　　According to the latest release of the Ministry of Agriculture and Rural Affairs, during the "Sanqiu" period, the whole country will invest 30 million sets of agricultural machinery for harvesting crops such as corn, rice, soybeans and cotton, sowing winter wheat and rape, returning straws from fields, subsoiling and rotary tillage, and other mechanized operation services.

　　While the total amount is guaranteed, the structure of agricultural machinery and equipment in China continues to be optimized. At present, the number of plant protection drones and the working area have ranked first in the world. Intelligent technologies such as Beidou positioning, remote monitoring, unmanned driving and precision operation are accelerated to be applied to the front line of agricultural production. This year, more than 600,000 sets of intelligent agricultural machinery equipped with Beidou navigation have been put into production in Sanqiu, and the combine harvester has been upgraded to be large-scale, intelligent and multifunctional.

However, these nonverbal symbols, such as appearance, expression, posture, behavior, and clothing, are also common elements in communication, and their expressions are more abundant. Besides words, how will the input method relate to these symbols? Sogou’s input method chose to go to the scene of young people for inspiration. This article is compiled by the sharing speech of Liu Hui, an expert product manager of sogou input method, in the 99th activity of Geek Park "Walking into sogou".

In addition to attracting much attention, sogou’s emoticons are also widely used, including Yao Ming, Cui Chengguo and Kana Hanazawa, the three giants of online emoticons, steamed buns Michelle Chen and the owner of the Tang Dynasty Hans Zhang. They are all non-verbal expressions, and they all burst into flames after reprocessing.

Sogou input method expression demonstration: thumping, ouch, shyness, eating goods.

The most interesting thing about expressions is that they don’t limit your imagination. Everyone has his own understanding and can get to the same point with each other. These user-created or personalized things are what we hope to introduce in the input method, which can make communication smoother and expression more interesting.

When it comes to Yan Wen, Kim Jong-un’s royal praise may appear in your mind. Yan characters originally came from Japan, and have been developed in China until now, which is closely related to several concepts.

Let Sanpang praise you!

One of them is the second dimension, and related to it is the brain remnant. It comes from the research of linguists and philologists, that is, the order of words in a paragraph does not affect the understanding of meaning even if there are typos in the opposite food. Brain residue is a mixture of Japanese, Korean, English, simplified Chinese characters, traditional Chinese characters and symbols.

The other isText spoofandPoetry spoofIn particular, it can reflect the profoundness of Chinese characters. People often can’t read two words, but they still use them a lot when expressing their emotions, and the language becomes lively and interesting.

With "time and againThe most popular text spoof demonstration

skin

The popular phenomenon among these young people, we hope to use it to make everyone’s expression more fun. Expressions, facial expressions … These are not original input methods, but the results of netizens’ participation in real life. As a witness of sub-culture, sogou Input Method hopes that more users and designers will work together to promote the establishment of an ecology of "designers contribute expression skin and users are responsible for experience and error correction".

Special feature of 1905 film network "Good wind, with its strength, sent me to Qingyun."

This sentence was written by Cao Xueqin with the help of Xue Baochai in A Dream of Red Mansions. It is intended that when the secular reality is in front of him, he still believes that he can make a fortune from the wind.

Similarly, this is the voice of director Teng Congcong, the attitude of actor Yao Chen, and the gesture of the film.

Even if there are cass like Yao Chen and Justin, it is difficult to attract market love for such a work that lacks commercial elements.

The film opened last Friday (August 16th), and the proportion of film arrangement was only 2.3%, and it dropped to 1.5% the next day, and the box office on the first day was only 2,231,600.

"Send me to Qingyun" is a counterattack

With the screening of the film, word-of-mouth and film arrangement have been attacked all the way. Douban movies rose from 6.8 points in the early stage of release to 7.4 points today. The attendance rate of movies has also increased rather than decreased. Stimulated by word-of-mouth, the box office performance surpassed the first day, even though the number of national performances decreased by nearly 3,000 on the second day.

With the help of good reputation, the box office forecast of the film in the industry has risen from the initial 8.618 million to 22.161 million.

Today, the box office of this film has exceeded 10 million, which may be difficult to achieve over 100 million as Yao Chen’s film did last year, but it is of unusual value for such a film with a female theme.

At the premiere, Yao Chen, the producer and star of the film "Send me to Qingyun", said, "In real life, I see many excellent women who have their own independent thinking ability and personality, and what they are doing is also excellent. However, no matter on the big screen or the small screen, there are very few descriptions of such women, and some of them are just superficial, and they have not really penetrated into their souls. "Send me to Qingyun" is a rare film from the perspective of women, which discusses birth and death, women’s survival and sex, and the final goal is love. "

Therefore, the value of this film lies not only in the main creation behind the film, but also in the courage of the current female filmmakers to break the game.

The story is the director’s life experience.

In "Send me to Qingyun", in fact, nearly 30% of the stories come from Teng Congcong’s own life experience, even including the plot that Shengnan suffers from cancer.

After graduating from the director department of Beijing Film Academy, she worked with several commercial film crews. At that time, the crew would say to Teng Congcong, "If you don’t smoke or drink, such a woman can’t be a director. You have to turn yourself into a man."

When she is over 30, she is also easy to get into trouble, and often asks herself, how can she become a director? Of course, she believed what director Chao-Bin Su told her: If you want to be a director, you must first write your own script.

Teng Congcong and Yao Chen are on the set.

Therefore, Teng Congcong prepared this script. She spent two years investigating the profession of journalist. In 2014, she took the second draft to participate in venture capital. Although some people had investment intentions, they were not satisfied with the script, and they were all rejected by her on the grounds that she was "not good enough and could go further".

It was not until March 2017 that Teng Congcong felt that there was no way to make a breakthrough, and it was officially finalized.

After the final draft, the movie didn’t start smoothly, so with the recommendation of my friends, Don He, the producer of "Send me to Qingyun", handed the script to Yao Chen. "Dayao liked it very much after reading the book. Almost hit it off, and soon we decided to cooperate. " Later, they found the actor Justin. After reading the script, he decided to join in for free.

Not only "sex", but also "humanity"

Yao Chen once said after the film festival, "Send me to Qingyun" is a film with pure female logic. " Not only that, the film has an unprecedented expression of female lust.

Obviously, these are the most simple and "commercial" places of this film.

These symbols give the film a certain threshold for watching movies and block some male audiences. But in Teng Congcong’s own view, this is a female film, but it is not a feminist film.

It is true that "Send me to Qingyun" is only a film from the perspective of women, but it does not mean that it is only a film for women. If the two sexes are compared to a Libra, there are all kinds of men and women in the two sections of Libra. In the movie, behind the heroine "Sheng Nan", a group of different types of men are used as scales to pull each other’s balance.

There is indeed a deviation between the two sexes, but Yao Chen replied, "We’re talking about human nature, and we don’t make a gender distinction.And we are just talking about sexual repression, talking about being respected, and discussing these things is not aimed at gender. "

Every character is real.

In the movie, Yao Chen has a very direct line to Yuan Hong. Of course, the man’s last reaction was to flee. This also makes Liu Guangming, played by Justin, look particularly pitiful, and even has a "foul smell" after the contrast. "This role is not annoying. In fact, many girls who look strong and capable hope to have a Bai Yueguang in their hearts, and Justin is this moonlight."

Liu Guangming came to the countryside as a young man of literature and art, with a unique and frustrated temperament, which made Shengnan feel connected with his life. "So in the movie, the only time when Sheng Nan’s ideal was poured out was when they were talking on the boat."

In fact, this role was extracted by Teng Congcong from A Yi’s novel "North Fan", and even for this reason, she specially bought the right to use the characters. Including Liu Guangming’s recitation of pi, has also appeared in novels.

At the same time, the prototype of Mao Cui played by Li Jiuxiao is a friend of the director’s friend. "He is also a success theorist. He is handsome and has a lot of women around him, but he doesn’t really use his feelings."

Truth, freedom and magnanimity … … Perhaps these keywords are the commonness of the characters in the movie. Even the protagonist Sheng Nan is not a perfect woman. She has her own paranoia, but also her own dissatisfaction. This imperfection is like a tumor on a male, which is difficult to be ignored, but it can just cause empathy of others.

This work involving life and death, feelings and desires, and even the current situation of marriage and love, workplace crisis and other issues that contemporary women will face has aroused the resonance of many people, even some male audiences. "After watching the film festival, a friend went back to the hotel and cried. Said that I stole her life, she is the male. "

Now, "Send me to Qingyun" has become.

This is the break of "Sheng Men"

Before the release, the creators expected that it would be a film with polarized word of mouth.

In order to let more people know about this film, Yao Chen took the director and gave 11 in-depth dialogues on the topic of "Looking for the Same Kind" in five days, covering the whole well-known circle from literary men to intellectual women. Not only that, Yao Chen "boldly drove" on the Weibo, and once put the topic on a hot search.

Yao Chen DialogueMa Weiwei

After the release, Yao Chen paid for the dialogue, invited the audience who couldn’t arrange the film to watch the movie, and made an agreement with the team: We will never sell badly!

As mentioned in the article written by producer Don He before the film was released, "She ("Send me to Qingyun ") left too complicated ambition to explore the world, but she did not give up the pursuit of implicit cleanliness in expression, and still left the right to think to the audience. She twisted the bar and she was comfortable. "

Producer don river article

At the same time, Jiang Zhiqiang, the boss who invested in this film, also made a third circle of friends in his life.

He wrote: "I am grateful to Dayao for his unconditional love, efforts and persistence in the whole project as a producer. As long as one more audience can see and discuss with one voice, she is willing to run. I’m ashamed of this sincerity. Thanks to Yao, congratulations to Yao, you have proved the power of female filmmakers. "

Looking back, director Teng Congcong met actress Yao Chen, or the first wave of her "going to Qingyun". Of course, for the latter, the meaning of the former is also the same.

Director Teng Congcong and actor Yao Chen.

For the future, director Teng Congcong may not want to shoot any more literary films, but want to pick up the romantic comedy he wanted to shoot at first. "Female audiences need it too much!" . And in Yao Chen’s hand, another female-themed movie — — "Sweet Osmanthus Gone with the Wind", which tells the story of rural women chasing after their husbands for 17 years, has also been put on the agenda.

It is true that Yao Chen, like the hero in the movie, turned his predicament into a "good wind" and a "bad rabbit film", and took the initiative to find a role. In fact, it is also an inspiration to the female films and female filmmakers now.

Those actresses who shout that there is no role to play, it is better to choose their own roles and create them. After all, the "good wind" has always been there, and how to break through the wind is another state of mind. In the past, I might be worried that there would be no market, but now with "Find You" and "Send me to Qingyun", the audience has always been there.

　　Father of Feng Mou, the deceased in the "campus anti-killing case" in Jiangsu:

　　"the saliva on the internet can’t wait to drown us"

　　It has been seven days since the "anti-killing" incident.

　　Feng Jun, 50, hasn’t slept peacefully since her son’s accident. "As soon as I lie down, my mind is full of my son’s voice and smile, and the fatal knife in my left chest."

　　His wife, too, lost her temples overnight and cried herself out several times a day.

　　On May 13th, the Economic and Technological Development Branch of Huai ‘an Public Security Bureau of Jiangsu Province issued an official notice: "At 23: 55 on May 12th, a major criminal alarm occurred in our district. After preliminary investigation, Zou (male, 21 years old), Qiu (male, 21 years old), Feng (male, 21 years old) and others beat Jiang (male, 19 years old) for trivial disputes, and Jiang stabbed Zou, Feng and Qiu with a dagger. After Zou and Feng died after being rescued, Qiu was slightly injured. Jiang has been captured … …”

　　The "21-year-old Feng Mou" in the bulletin is the son of Feng Jun and his wife.

　　Huaxi Dushi Bao and the cover journalist learned that the four young people involved, including the deceased Zou Mou and Feng Mou, were all students of Jiangsu Vocational and Technical College of Finance and Economics.

　　Although the incident is still under investigation, in the past few days, campus bullying, anti-killing and self-defense … … These overwhelming comments on the Internet made Feng Jun feel desperate: "Every sentence keeps stabbing at my heart".

　　As a matter of fact, Feng Jun was not the only family whose heart was broken in the bloody case.

　　Is Feng a campus bully?

　　Feng Jun: I have confidence in my son.

　　In the past two years, Feng Jun has shown his son frequently in the circle of friends. Because his greatest pride and comfort is that his son has gone through the green military camp and entered the university campus for further study, "really grown up."

　　However, May 12th — — At midnight on Mother’s Day, the bad news suddenly came, and his spiritual world collapsed instantly.

　　"At 3 o’clock in the morning on the 13th, I received a call from the school, saying that the children were fighting at school. Let’s go there." Feng Jun said that when he drove to the hospital for more than three hours, his son Feng had died. "What I saw at that time was that the child had a knife in his left chest and I didn’t see the rest." Feng Jun’s wife couldn’t stand the blow, and her temples went white overnight.

　　However, the whirlpool on the Internet has drawn the couple who lost their children into another abyss of grief. "In just one sentence, netizens interpret and guess one-sidedly, describing children as campus bullying and underworld, which is similar to people like Kunshan Longge." Feng Jun said, "The saliva on the Internet wants to drown us."

　　In response to the statement in the police’s initial investigation announcement that Zou Mou, Qiu Mou, Feng Mou and others beat Jiang Mou because of trivial disputes, Feng Jun’s family had sought the police’s theory, and the other party responded that if there was something wrong with the initial investigation announcement, the police would correct it in the next announcement.

　　"Although I don’t know the truth yet, I have confidence in my son. At least he can’t be described as a bully on campus." Feng Jun said.

　　Zou Mou, another student who lost his young life in the case, is also suffering from the same family.

　　A classmate in the same grade at Zou University said: "Zou is very good. He has never bullied or beaten his classmates at school. We are all sorry to hear this news. "

　　Feng is "going to Indiana"?

　　Feng Jun: He has been doing very well.

　　The belief of waiting for the truth supported Feng Jun and his wife not to fall down. But grief can never stop. The photos collected in Feng Jun’s mobile phone include Feng’s enlistment notice, his eight-pack abdominal muscles, and the joy with his comrades. They always sting Feng Jun. "My son has always performed very well."

　　Feng’s high school classmate said that Feng was admitted to Jiangsu Vocational and Technical College of Finance and Economics in the fall of 2016, and then joined the army and served in the Sichuan Armed Police Force. "After he was discharged from the army in 2018, he returned to school to start studying. How could he be a graduating class?" Earlier, some media called Jiangsu Vocational and Technical College of Finance and Economics, and the school said that the "beaters" were graduating students.

　　Feng Jun and his family are trying their best to restore their son on campus from university teachers and classmates. "According to teachers and classmates, children are doing quite well in school." Feng Jun said that through his own channels, he learned that Feng had "gone to Indiana" at the time of the incident.

　　Someone also told Feng Jun that when the ambulance arrived that night, Feng also said, "You save others first.". "If he said so, I understand, because he used to be a soldier. Although he is retired now, he still thinks of others first in his heart. Moreover, his classmates also told me that no matter who is in trouble in the class, my son is the first to stand up. "

　　In response to the rumor that Feng and Zou drank alcohol on the night of the incident, Feng Jun responded to the reporter: "I have also heard that children drank alcohol that night. But since someone has proved that he is going to pull the shelf, I believe that drinking does not mean that he is in trouble. "

　　Feng Jun tried to convince himself, but he couldn’t. "I also thought, if he really like netizens said, is a local ruffians and hooligans, underworld, so dead I don’t feel sad. But he has always been a very good and filial person. The day of the accident was Mother’s Day and he also had a video call with his mother at night. "

　　Meet with the head of the college

　　Feng Jun: How to bring the dagger into the dormitory?

　　On the morning of May 18th, the family members of the deceased in this bloody case met with the relevant person in charge of Jiangsu Vocational and Technical College of Finance and Economics for the first time.

　　"We are looking forward to the school to give us some explanations, such as when the fight was already at eleven o’clock in the evening, where was the dormitory administrator, and why didn’t it stop in time? How did the most critical weapon, dagger, get into the dormitory? Why is drinking allowed in the dormitory? " Feng Jun told reporters, "We proposed to communicate with the school leaders at any time and keep abreast of the school situation. They agreed in front of the public security." He added, "We only ask the school to give an explanation, but we will never interfere with the police handling the case."

　　Up to now, Feng Jun has been trying to restrain himself. "I can’t do irrational things, otherwise I will only leave someone with a story, saying that the old man of that family is like this, and the son is definitely not a good thing."

　　School response

　　The police investigation results will be released in time.

　　On May 14th, Huaxi Dushi Bao and the cover journalist went to Jiangsu Vocational and Technical College of Finance and Economics where the incident occurred. A teacher of the school, who asked not to be named, told me that the school had issued a notice to the faculty and staff of the school, requesting that it is forbidden to talk about the incident.

　　Another school employee also said, "The school definitely won’t let it be mentioned, and it’s all covered up." The employee added: "From my personal standpoint, the school is responsible. If the students had conflicts before, why didn’t the teacher find them? Why not intervene in advance? "

　　A staff member of the school office said: "The media will not be interviewed for the time being, and the public security organs are conducting relevant investigations. If there is relevant information, it will be released in time through relevant channels."

　　The Development Zone Branch of Huai ‘an Public Security Bureau also stated that the case is being actively investigated. (Feng Jun is a pseudonym in the text)

　　Huaxi Dushi Bao-Cover Journalist Li Yuanli Chai Fengju Jiangsu Huai ‘an Report

　　Dialogue with Feng Jun

　　No matter what the investigation result is.

　　The school must be responsible.

　　Reporter: When did you receive the news of the accident?

　　Feng Jun: On May 13th, I got a call from the school after 3: 00 a.m., saying that the children had a fight at school. Let’s go there. It’s more than three hours’ drive from Rugao. After arriving at the hospital, in fact, the child was gone at that time. What I saw at that time was that the child was stabbed in the left chest, and I didn’t see the rest.

　　Reporter: What do you think now?

　　Feng Jun: Besides looking forward to the case being solved as soon as possible, what I want to do most is to ask the school. No matter what the investigation result is, the school must be responsible. Why? How can there be a dagger in the dormitory? It was nearly 12 o’clock at 11 o’clock in the evening when the accident happened. Where is the dormitory administrator? Why didn’t you stop the fight in time?

　　I can’t say that I am the family of a victim, but at least I am the family of a dead student. These are all things that the school should stand up and explain to us.

　　Reporter: Do you know anything about children’s performance at school?

　　Feng Jun: According to the teacher, the children are doing quite well in school. And that’s what my classmates said.

　　Someone came to tell me that this happened that night. When the ambulance came, my son also said, "You save others first". My classmates also told me that no matter who is in trouble in the class, my son is the first to stand up. So they don’t believe that my child can do such a thing.

　　Reporter: What about the children’s performance in front of you?

　　Feng Jun: He has always been a very good and filial person. The day of the accident was Mother’s Day, and he had a video call with his mother in the evening.

　　In 2016, he proposed to be a soldier himself, and I felt very proud at that time. It is said that children nowadays are afraid of suffering, but he wants to be a soldier, which shows that he is ready to suffer. After two years in the army, leaders and comrades-in-arms said that he was an excellent soldier.

　　I believe that the law will give me justice and give him a satisfactory explanation. Because I really have confidence in my son, even if I don’t know the truth now, at least he is not what everyone said about campus bullying.

　　Reporter: What is the hardest thing these days?

　　Feng Jun: For so many days, I haven’t said a word publicly for my son. People who don’t understand the truth may think that this son is not important to us.

　　In fact, I am desperately trying to suppress my anger, just to get justice for my son one day. I can’t do anything irrational.

　　My wife turned white almost overnight and cried herself to death. But I can’t. My son still has many things to prove for him. I can’t break down before things are proved clearly.

　　Reporter: Have you thought about the future?

　　Feng Jun: After the child’s accident, someone donated money to us spontaneously. When the truth of the case comes out, I will donate all my money to Sichuan and those in need.

　　I can certainly do it.

　　Huaxi Dushi Bao-Cover Journalist Li Yuanli Chai Fengju

　　　 1905 movie network exclusive feature On November 3rd, before the heating came, a feature film about the disaster of Mount Everest "climbed" into the mainland cinema, and a cold breath of "adding insult to injury" came on the face, and people could finally experience the taste of "ice peak exploration" on the big screen … …

　　　 Mount Everest has always been a sacred place in the minds of many young artists — — The clear sky and the snow-capped mountains filled with fairy clouds bring people unlimited space for daydreaming. For nearly a century, mountaineering enthusiasts from various countries and regions have never stopped their desire to conquer the highest peak in the world.

　　　 However, in order to step on this tallest beast, people pay a heavy price. On May 10, 1996, 12 climbers were killed, which was the worst mountain disaster in the history of Everest climbing at that time. This "Breaking Altitude" is adapted from this real event and tells the cause and effect of the mountain disaster with a very calm and restrained attitude. Let’s "enter the thin air zone" and explore the story behind this film:

Why "Everest": What should Mount Everest be called?

　　　 Viewers who have seen the poster of the international version of the film may notice that the English name of the film is "Everest" instead of "Chomolungma", while the Taiwan Province version is "Everest". So how did these names come from?

　　　 At present, it is more reliable to say that the name "Everest" originated from a surveying and mapping station of India’s Grand Triangulation Bureau in 1852. At that time, the surveyor was surprised to measure that the height of this mountain was the highest in the world and informed the director at that time. In 1865, nine years after this measurement was confirmed, the then director named the then numbered "No.15 Peak" Mount Everest after the surname of the former director Sir George Everest. This name is still deeply rooted in western countries, as evidenced by the title of this film.

　　　 Since the northern slope of Mount Everest is in Tibet and the southern slope is in Nepal, the two places have different names for this peak. The ancient and elegant name "Everest" comes from Tibetan transliteration, and its meaning has many explanations, such as "Mother of the Earth", "Water of the Virgin" and "The Third Goddess". In 1771, the Qing government officially finalized the word "Qomolangma" as a Chinese translation in the "Ganlong Neifu and Tu", which is still in use today. Since 1960, Nepalese people have called it "Sagamata", which means "Goddess of the Sky". Taiwan Province people combined the names of Tibetans and Nepalis, and came up with the name "Everest", which is a little mistaken for being associated with Christianity.

Going up the mountain is easier than going down: what is the experience of climbing Mount Everest?

　　　 People who don’t know Mount Everest may think that the process of climbing up is the most thrilling, but in fact, when the whole film "Breaking Altitude" is only halfway through, almost all the protagonists in the film have reached the top. The film spent a lot of time depicting the tension and misery of the mountaineering team when it went down the mountain, as well as the moral bottom line and family values of people exposed in this cruel life-and-death contest.

　　　 According to the survey results of China State Bureau of Surveying and Mapping in 2005, the rock face height of Mount Everest is 8844.43 meters, which is equivalent to the sailing height of a Boeing 747. As the movie said, in theory, people are "dead" at this height. Therefore, most of the time in the film, climbers are struggling with the gradual loss of physical strength, hallucinations caused by severe hypothermia and hypoxia, and obsessive-compulsive disorder. Even if you barely reach the summit, you can go down because there is no oxygen or physical strength, and accidents may happen. This mountain disaster in the film shows exactly this situation.

　　　 In addition, what the film fails to emphasize is that climbing Mount Everest is not a "feat" that can be completed in a day or two on a whim, but more like a huge, long and boring construction project. Mountaineers often need to arrive at the base camp at an altitude of 5367 meters at the foot of Mount Everest one or two months in advance to adapt to the rapid breathing, the change of pH value and the surge of red blood cells at high altitude, and at the same time, they have to do adaptive climbing between camps. At the same time, due to the changeable climate and poor living conditions of Mount Everest, symptoms such as diarrhea, vomiting and dizziness are often commonplace. For climbers with less climbing experience, the use of ice claws, ice picks, ladders and safety ropes also takes time to learn.

Next page: the exploration of Mount Everest is seriously commercialized: Mount Everest becomes a "pigsty"

　　[PConline gossip]In the first test of X470 motherboard, we mentioned that X470 motherboard will give a software AMD StoreMI technology worth 19 dollars with the board. Unfortunately, the software used by AMD at that time was not perfect, so we failed to evaluate and analyze this technology at that time. Fortunately, many problems can be solved through time. Now we finally get the supporting software of AMD StoreMI. Let’s take a look at whether this technology is a chicken rib or an artifact to enhance the user experience.

　　AMD StoreMI is a technology provided with X470 motherboard, which can be used as long as it is X470 motherboard. Its biggest function is to accelerate the traditional mechanical hard disk with slow reading and writing.

　　Everyone knows that using SSD will be fast, but the 1TB SSD that can meet the storage needs of most consumers is too expensive, so now most consumers can only choose a compromise way, that is, install the system and frequently read and write files on the SSD with small capacity, and then put large files and games on the mechanical hard disk with slow reading and writing. The advantage of this is that compared with using only mechanical hard disk, our daily application system is very responsive in web browsing, viewing desktop files, etc., and the user experience is optimized without spending too much money, but the disadvantage is that the feedback of the system is still heartbreaking when reading and writing the file game program that starts the mechanical hard disk.

　　butAMD StoreMI is to combine the HDD, SSD and part of the computer’s memory (up to 2GB of DDR4 memory) into a storage whole, and accelerate the HDD which was originally slow to read and write, so that we can fly quickly when reading and writing files on the mechanical hard disk..

　　In our traditional mode of using computers, the file storage address needs to be managed manually by our users, but when AMD StoreMI is turned on, the system intelligent learning algorithm constantly optimizes the common file locations.Migrate frequently accessed files to the storage device with the fastest reading and writing speed..

　　In fact, this function is similar to Intel’s Aoteng, which uses the devices with faster reading and writing as the cache of the devices with slower reading and writing to accelerate the devices with slower reading and writing. However, many consumers know that Aoteng has many shortcomings, such as occupying the M.2 interface and booting into the system before it can be used. So let’s take a look at whether AMD StoreMI technology has similar problems.

　　This test platform adopts the combination of the flagship of the second generation Ryzen plus ASUS ROG C7H(WI-FI) and N hard disks for emergency use.

　　The main purpose of this test is to test whether the combination of mechanical disk and solid-state hard disk has a qualitative improvement in the reading and writing performance test and actual daily use of AMD StoreMI technology. Besides, it will also test the usability of this technology and analyze its advantages and disadvantages.

　　First, we went to official website to download and install the software, and now official website has started to provide AMD StoreMI software downloads.

　　There is nothing to say about the installation process. Although it is all in English, we just need to keep clicking Next, Next and Next. Near the end of the installation process, some users may pop up a warning, which means that some components of the software need to be installed with Java 1.7 or higher. Do you need to install it? Just point it out directly.

　　After the installation, a shortcut to the software appears on the desktop. Obviously, the software has just been made, and there is no Chinese version. The dozens of pages of instructions for the software are also in English, which is really not very friendly to Chinese people. This needs to be spit out.

　　Opening AMD StoreMI software is naturally in pure English. There will be two options displayed here. The first option is for users to have a shared hard disk of ssd and hdd, one of which has a system disk installed and the other is empty. Officials suggest users to install the system in the mechanical hard disk first. The second option means to build a StoreMI system without a system, and keep the partition and data of one hard disk, but not both hard disks..The third line, that is, the second option, is applicable when the user has three hard disks and wants to integrate two hard disks other than the system installation hard disk.

　　For example, for example, my system is installed on the Galaxy Gamer 480GB, and I want to integrate Samsung 860EVO and Western Digital Blu-ray Disc through AMD StoreMI technology, so I chose the third option.

　　Then it will ask the user whether the software can divide 2GB of memory as the accelerated cache of the merged hard disk. In order to test whether AMD StoreMI technology is really useful, we can choose here.

　　We will soon see the prompt to create a new hard disk successfully.

　　At this time, we open the disk management in my computer management, and we can see that disk 0 and disk 2 have no capacity, and they are merged into a new disk 4. Let’s simply call it AMD StoreMI hard disk first. Then let’s take a look at the performance of this new disk.

　　In order to make the test results more intuitive, we also tested the reading, writing and practical application results of 860 EVO 256GB and 2TB of Western Digital Blu-ray Disc, and then we summed up the results of 860 EVO, Western Digital Blu-ray Disc and AMD StoreMI hard disk, and we can intuitively see whether this technology is useful.

AS SSD Benchmark test:

　　Test summary:AMD StoreMI technology is really a new species for storage. In the traditional hard disk reading and writing test, we can see that AMD StoreMI hard disk has abnormal results in many tests. Let’s analyze them one by one. In terms of continuous reading and writing performance, the reading performance of AMD StoreMI hard disk is surprisingly high. You can still remember that when we used AMD StoreMI to create a new hard disk, we divided 2GB of memory as the cache of the new hard disk. According to this reading speed, we guess that the software is reading the speed measured by the data in the memory at this time. In terms of read response time, the read response time of AMD StoreMI hard disk is also bizarre, which can only be understood as that it takes a lot of time for the driver to find the read data in three different storage media (memory, SSD and HDD). Other reading and writing scores are more in line with expectations, far better than HDD, but slightly worse than SSD. Of course, testing with a single software doesn’t mean anything. Let’s continue testing.

CrystalDiskMark test:

　　Test summary:Whether it is random reading or continuous reading, the performance of AMD StoreMI hard disk is still scary, but the performance of writing is not as good as that of pure SSD, and the test performance is consistent with that of AS SSD Benchmark.

DiskSpeedTest：

　　Test summary:The relative performance of the three hard disks is basically consistent with the above software, but the reading performance of AMD StoreMI hard disk is not so off the charts.It seems that the software driver is not perfect., leading to different software test results are quite different.

Anvil`s Storage Utilities test:

Western Digital Blu-ray Disc 2TB

Samsung 860 EVO 250GB

AMD StoreMI hard disk

　　Test summary: Anvil`s Storage Utilities can fully see the performance of a hard disk. The reading performance of AMD StoreMI here is still excellent, and the writing performance is slightly lower than that of Samsung 860 EVO.

　　Of course, the benchmark performance test can only reflect the theoretical performance of the hard disk, and we need to combine its performance in daily applications to draw a conclusion.

　　Test summary:In various daily applications, AMD StoreMI hard disk is slightly inferior to Samsung 86 EVO 250GB in a file decompression test, and other performances are basically the same as Samsung 860 EVO 250GB. Let’s take a look at the stability of AMD StoreMI hard disk in transmission.

　　After the test, let’s try to restore the hard disk. I have to say that this is the most troublesome part in a winter.

　　We open the software of AMD StoreMI again. At this time, only the last option, Change Settings, can be selected. Because the original screenshot can’t be found in a winter, I will use the screenshot before AMD StoreMI hard disk was created as an auxiliary explanation. Please don’t kill a winter to sacrifice to heaven.

Pretend there’s a picture here

　　At this point, we can click a Remove option, and the software will separate the two hard disks that have been fused together after clicking.And move all the data to HDD.

　　This process is very long. This operation has not been completed until the end of work one winter. After about 3 hours, we can see that Disk 0 and Disk 2 are finally back.

　　In addition, there is a quick way to remove StoreMI, that is, click Delete in Change Settings, so that the two disks will be restored to their original state at a fast speed, and of course all the data in them will be lost..

　　In fact, AMD StoreMI is a technology that combines SSD and HDD into a hybrid hard disk through software. When we write a file, the system will first write the file into SSD, and then AMD StoreMI will intelligently judge whether the file is commonly used according to user habits.Keep the commonly used files in SSD, and the infrequently used files, such as audio and video, pictures, etc., will be moved to the mechanical hard disk when the disk is idle.. AMD official data also shows that when we replace SATA SSD with NVMe SSD, AMD StoreMI’s reading and writing speed will become the same as NVMe SSD.

New AMD StoreMI hard disk

970 EVO 1TB

　　Then I tried it one winter, using Samsung 970 EVO 1TB and Western Digital Blue Disk 2TB to form a new AMD StoreMI hard disk, and the writing speed really became NVMe SSD level.

　　We can also see that the reading speed of AMD StoreMI hard disk is very off the charts in the above test, which is probably the result of using memory to accelerate the new hard disk, but this is not very obvious in the actual application test, and the game loading speed is consistent with that of pure SSD.

　　Conceptually, AMD StoreMI is a software that helps you manage disks and files intelligently.Put the commonly used software on SSD and the infrequently used software on HDD.Whether this software works or not actually depends on how intelligent it is. A smart housekeeper is a good housekeeper, and an unintelligent housekeeper is worse than nothing. This also means that this technology can be continuously improved through user feedback. Based on the above tests, in fact, the advantages and disadvantages of this technology are obvious, and we can list them separately.

　　AMD StoreMI has three advantages, the most important of which is that it can intelligently help users manage file storage addresses, which is simply the gospel of lazy cancer patients, and many inventions that promote social progress in history are invented for lazy people; The second is that after this function is turned on, when I move files on this disk, I write them into ssd first, and then move them later. Then the file transfer is carried out at the transfer speed of SSD, and on the surface, the user seems to have a large-capacity solid state. Third, compared with Intel’s Opteron, we don’t need to buy additional hardware.

　　However, the shortcomings of this technology are also obvious. If you use a relatively slag SSD and HDD to start this technology,If one day your SSD is scrapped, the data of your whole hard disk including HDD will be gone.; Finally, based on the above tests, we can find that the write performance of AMD StoreMI hard disk is slightly worse than that of the original pure SSD. No matter whether 860 EVO or 970 EVO is used, the performance of SSD will be partially lost. Finally, this technology is presented with the X470 motherboard. If you use the AMD 300 series motherboard and want to use this function, it will cost 19 dollars. At this time, consumers need to measure whether it is useful to themselves.

　　Generally speaking, this technology is a good benefit for consumers who have purchased the X470 motherboard. If you have a reliable SSD, you can actually use this technology boldly. However, if you are not a user of the X470 motherboard, I suggest that you wait and see until this technology is more perfect. After all, it doesn’t even have a Chinese version of the manual, and it is still a very initial product.

　　CCTV News: (Reporter Ren Jia)Who would be so strong if life were not easy?

　　A while ago, Beijing ushered in windy weather, and the gust could reach 9 or so. There are many pictures on the Internet of riders struggling to walk in the gale. Some people stand up and fall down after being blown over by the wind … … For this scene, Yang Xue is familiar with it, because that day, she was also blown down by the strong wind on the way to delivery.

　　With the development of China’s Internet, especially the mobile Internet, the take-away industry has made great strides. According to the Statistical Report on the Development of Internet in China, as of June 2019, the number of online take-away users in China reached 421 million, accounting for about half of the total size of netizens.

　　The "lazy economy" has spawned various online ordering platforms, and the riders who send takeout have also emerged. In this industry where male practitioners are the majority, there are many female riders who are plain and thin, but they are no less than any male. According to statistics, out of every 100 riders, 10 are female riders, 5 of whom are post-90s, and 30% of the female takeout staff are single-king riders who take orders in the region.

　　Yang Xue, a 24-year-old Beijing girl, is one of the few female riders.

　　daily

　　"On the windy day, there were a lot of orders." In Yang Xue’s impression, her cell phone kept ringing, and she didn’t have time to find a place to take shelter. Her car was blown down several times. This little girl, who is only 1.6 meters tall, can’t hold down the car at all. When the wind was the strongest, the resistance was so great that she had to stop at the same place and wait for the gust to pass before starting.

　　Even so, the accident came. On the way to take the meal, a strong wind made Yang Xue, who was turning the corner, unable to escape, and even the car and people were blown down. The car hit his leg, and Yang Xue couldn’t move in pain. She wanted to call for help, but the phone was in the pocket in front of the car, and the car was holding her leg, so she couldn’t reach it at all. It was windy at night and there were very few pedestrians. She sat for a long time without seeing anyone passing by, and her legs were swollen. "I feel my heart is getting cold." Fortunately, the passing driver saw her and helped her up. After getting up, she couldn’t take care of her leg pain, so she hurriedly called her colleague and asked him to take the meal for delivery.

　　Delivery is a hard job, and it takes a lot of effort to catch up with the time. Yang Xue sometimes starts work at 6 o’clock in the morning and works until 12 o’clock in the evening. Running upstairs and downstairs has become a daily routine. When you are busy, you can’t eat, and sometimes you can’t even drink water. Catch up with customers to buy several barrels of mineral water, which seems fragile, and she can only carry it upstairs one by one. Yang Xue’s husband is also a rider. Sometimes two people meet, because both sides are carrying meals in their hands, it is not convenient to take off their masks, just honking their horns or making faces at each other, and they pass by.

　　Besides, security is Yang Xue’s biggest concern. Riders shuttle through the traffic every day, and if they are not careful, they are prone to traffic accidents. She once had a scuffle with a car for robbing the road, but fortunately, the person was fine, and the owner didn’t pursue it when he saw that the car was fine. However, her car was damaged and the guest’s soup was spilled, so she had to pay for the restaurant to make a new one.

　　"I have hit cars, bicycles and electric cars. This is the third car I have changed." In fact, every rider has been repeatedly stressed that "you can’t run a red light" when entering the job. But running dozens of orders a day, with so many anxious customers, Yang Xue found it difficult to completely obey the traffic rules.

　　customer

　　Compared with physical fatigue, Yang Xue is more afraid of making things difficult for customers.

　　Yang Xue’s sense of direction is not very strong. When he first started work, he was not very familiar with the route and surrounding communities. There are many high-rise buildings and dense communities in Beijing, so it is not easy to find them, and it is even more difficult to catch up with multiple names in the same community. On the day of the winter solstice, jiaozi’s best-selling food was slow, and it was too late for Yang Xue to pick it up. She came to the community according to the address of the customer’s order, but she couldn’t find it for a long time, and the customer couldn’t tell how to get there. Later, she made a video call with her husband and finally arrived at the delivery place under his guidance, but the order was overdue for 20 minutes. Knocking on the door, the customer didn’t accept her apology at all, and accused her completely.

　　"Why did you come so late?"

　　"How can I eat this jiaozi?"

　　"Aren’t you supposed to send me this family for special delivery?" "No, sister, please listen to me."

　　"You don’t have to explain, you should send it to my family!"

　　For 20 minutes, customers kept blaming Yang Xue. In order to calm customers’ emotions and avoid getting bad reviews, Yang Xue can only keep apologizing to customers. "Elder sister, I really worked hard. I will definitely deliver the meal as soon as possible. I hope you understand me and don’t give me bad reviews." Coming down from upstairs, Yang Xue’s eyes were red, and when she came home to see her husband, tears of injustice and sadness could not stop flowing down.

　　The only bad review in her takeaway career made her laugh and cry.

　　After she delivered the meal ordered by the customer to the designated hotel, the customer said that she was taking a bath and it was not convenient to go downstairs to get the meal. Let her put it at the front desk. Subsequently, she got a bad review on the grounds that the delivery was confirmed in advance. Can’t communicate can’t explain, Yang Xue can only accept. For customers, this may be just a refreshing vent, but for riders, getting a bad review may mean a punishment and a heart injury.

　　"In fact, most customers are very polite and will say thank you. Especially in bad weather, some customers will tell me not to worry when it is cold and slippery in winter, and send me a bottle of iced mineral water before leaving in summer. " These small actions have made Yang Xue truly feel that although life is not easy, there is warmth everywhere in the world.

　　misfortune

　　Delivery is not Yang Xue’s first job. She also worked as a cashier, a courier, a restaurant waiter and a car washer … … "Sending a courier is much harder than sending a takeaway!" It is necessary to start loading at 7 o’clock every day, catch up with the community without elevators, and carry it up one by one. Recalling the past, Yang Xue still remembers it vividly. "I have sent a big box of goods as high as my height. If I can’t move it, I will move it upstairs bit by bit." Because she lives far away, Yang Xue has to get up early every day, and once she fell asleep on the way to deliver the courier, causing people and cars to overturn on the side of the road.

　　Although the work was hard, Yang Xue also gained sweet love. When she was a courier, she met her current husband, took care of her and cared for her, which made her feel the warmth of her family. Although she is a Beijinger, Yang Xue seldom goes back to Beijing in the past few years when she left home to work, which is what she regrets most.

　　Because his parents divorced, Yang Xue grew up with his father. When she graduated from high school, she had a big fight with her father and left home. My father has high blood pressure and diabetes and has been in poor health. In recent years, Yang Xue, though caring, couldn’t get past the hurdle in his heart and didn’t want to go home.

　　At the end of last year, my father went to the hospital for examination because of a bad stomachache. Advanced gastric cancer! Yang Xue couldn’t believe his eyes. She didn’t dare to tell her father the contents of the diagnosis, but his father seemed to perceive all this and told Yang Xue that if one day he was seriously ill, he wouldn’t be treated. He didn’t want to lie in the intensive care unit with tubes all over his body. Sick, Yang Xue hide not to live, she wanted to take her father to do chemotherapy, was rejected by his father, "don’t do chemotherapy! I don’t want to burden you, you have to raise children. Just take some medicine! "

　　Since her father became ill, Yang Xue went to see her father after work every night, but after sitting for less than ten minutes, her father worried that it was unsafe for her to walk at night and "kicked her out". The disease developed rapidly. Half a year after the diagnosis, his father died, which made Yang Xue, who had lived with his father since childhood, extremely sad. When I was alone, Yang Xue always recalled that when I was a child, I fell on my father’s generous back and felt the warmth and greatness; On the wedding day, I saw my father turn his back and shed tears; In front of the delivery room, my father paced up and down anxiously … … She regretted her impulsiveness, because after that, there was no "dad" in her world.

　　future

　　Fortunately, the hard life didn’t crush the 24-year-old girl. Although her father is gone, she left her optimistic and cheerful personality to Yang Xue. In the eyes of colleagues, she is still the little "chatterbox" who loves to talk and laugh, but no one knows how much life pressure this smiling girl has suffered.

　　During the more than one year of delivery, she experienced family changes, including car accidents, grievances and bad reviews … … But after tasting the hardships and bitterness of life, this 95-year-old girl is even more indifferent. If the heart is sunny, why worry about sadness? Life will always get better, and she always believes.

　　Today, her daughter has become her biggest concern. My 3-year-old daughter is so attached to her that she doesn’t want to sleep every day and has to wait for her to come home. In Yang Xue’s eyes, a child’s smile is a good medicine to cure all wounds. Yang Xue can’t always be with her daughter because of the delivery job, which is what she feels most indebted to her children. What she fears most is that when she knocks on a customer’s door, she sees a child of several years old in the other person’s house. "When I think of my daughter, I always secretly wipe my tears when I go downstairs."

　　Lu Yao wrote in "Ordinary World": "In fact, everyone’s life is a world, and even the most ordinary person has to fight for the world in which he lives."

　　When Yang Xue is lying in bed, his mind will flash across a yearning scene: the family will sit around and chat, take the children out for a walk after dinner, watch the square dance, take off the tooling and go to the seaside to take a beautiful family photo … … Thinking about it, I fell asleep.

　　There is a kind of fireworks, called small shops. Hundreds of millions of individual industrial and commercial households and small and micro enterprises spread all over urban and rural areas are "small cells" of the national economy and "a pool of spring water" to activate the socialist market economy.

　　Small and micro markets have a large number of subjects and sufficient vitality.

　　Recently, the statistics of the General Administration of Market Supervision show that as of January 2023, there were 170 million market players in China, including 114 million individual industrial and commercial households, accounting for about two-thirds of the total, driving nearly 300 million people to obtain employment.

　　Breaking through 100 million households, accounting for two-thirds, and driving nearly 300 million people to work, these are amazing figures. In the large market with a population of more than 1.4 billion, roughly speaking, one in a dozen people is an individual industrial and commercial household. Uncle’s small restaurant on the street, big sister’s fruit stall in the farmer’s market, and aunt’s life supermarket downstairs … … In every corner of urban and rural areas, individual industrial and commercial households have mushroomed.

　　No matter how small the enterprise is, it is the "life" in the market. Individual industrial and commercial households account for nearly 90% of the tertiary industry, focusing on wholesale and retail, accommodation and catering, residential services and other industries, which really enrich the "fireworks" of people’s lives. Small shops and shops contain large account books related to people’s livelihood and life, which are the "capillaries" of economic activities and have very important practical significance for stabilizing growth, promoting employment and benefiting people’s livelihood.

　　In the past three years, China’s individual industrial and commercial households have gradually improved their adaptability and operational flexibility by increasing or broadening online channels, demonstrating the strength and resilience of the economic fundamentals.

　　According to the enterprise survey data, from 2019 to 2022, the number of newly registered individual industrial and commercial households in China increased steadily year by year, and exceeded 20 million for the first time in 2021. In 2020, 2021 and 2022, the number of new registrations increased by 13.3%, 6.6% and 2.4% respectively. Although the year-on-year growth rate slowed down, the number of new registrations still increased steadily.

　　Recently, China Small and Medium Enterprises Association announced the economic operation of small and medium-sized enterprises in China. In January 2023, the development index of small and medium-sized enterprises in China was 88.9, which was 1 point higher than that in December last year, and the increase rate reached the highest level in the past two years. Among them, the confidence of enterprise development rebounded, and the macroeconomic perception index reflecting the confidence of enterprises was 98.7, up 2.1 points from last month. Market expectations have been boosted, with a market index of 80.7, up 0.9 points from the previous month.

　　In recent years, a large number of small and medium-sized enterprises and individual industrial and commercial households have faced many difficulties, but their confidence in development has not diminished. This confidence comes from its inherent resilience, from the struggle of operators, and more from the new opportunities brought by national development.

　　Faced with new opportunities for development, small and micro market entities such as individual industrial and commercial households actively explore new technologies, new formats and new models, and become an important force for entrepreneurial innovation. According to the introduction of the General Administration of Market Supervision, in 2022, the growth rate of newly established individual industrial and commercial households in emerging service industries was strong. From January to August 2022, the growth rate of newly established individual industrial and commercial households in "scientific research and technical service industries" and "culture, sports and entertainment industries" reached 65.5% and 45.4% respectively. There were 5.112 million newly established "four innovations" (new technologies, new industries, new formats and new modes) economic individual industrial and commercial households, accounting for 37.6% of the total number of newly established individual industrial and commercial households, with a year-on-year increase of 1.0%.

　　By the end of August 2022, there were 32.221 million individual industrial and commercial households in the "four new" economy, accounting for 29.4% of the total registered individual industrial and commercial households, an increase of 12.7 percentage points over 2012. The "new individual economy" such as webcasting and Wechat business e-commerce have emerged one after another, injecting new vitality into economic transformation and upgrading.

　　Policies and measures to benefit enterprises "enrich blood" and "make blood"

　　Revitalizing the vitality of individual economy is inseparable from the tax "blood transfusion for oxygen". In recent years, various regions and departments have also introduced a series of policies and measures to help the development of small and micro market entities such as individual industrial and commercial households, so as to help the poor accurately.

　　In 2020, individual industrial and commercial households will be exempted from social security fees in stages, and individual industrial and commercial households will be allowed to delay the payment of personal income tax and social security fees for the current year.

　　In 2021, China will increase the monthly sales of small-scale taxpayers, including individual industrial and commercial households, from 100,000 yuan to 150,000 yuan. For those individual industrial and commercial households whose taxable income does not exceed 1 million yuan, personal income tax will be halved on the basis of existing preferential policies.

　　The implementation of the Regulations on Promoting the Development of Individual Industrial and Commercial Households in November, 2022 has improved the institutional measures for promoting development and protecting rights and interests, and provided all-round support for the development of individual industrial and commercial households in terms of registration, supply of business premises, funds, taxation, finance, social security, entrepreneurship and employment, community convenience and intellectual property protection. In the first month of the implementation of the regulations, there were 2,040,300 newly registered individual industrial and commercial households nationwide, an increase of 14.9% from the previous month, which effectively stimulated the entrepreneurial innovation vitality of individual industrial and commercial households.

　　It is understood that in the tax and fee support policy in 2022, the most beneficial subjects are small and micro enterprises and individual industrial and commercial households, and the new tax reduction and fee reduction and tax refund deferred fees exceed 1.7 trillion yuan, accounting for about 40% of the total scale; In addition, nearly 80% of individual industrial and commercial households will not have to pay taxes in 2022. Judging from the situation of various industries, the newly added tax reduction and fee reduction and tax refund and tax deferral in manufacturing industry is nearly 1.5 trillion yuan, accounting for about 35%, which is the most obvious industry.

　　Recently, the policy intensity has been continuously increased. The Office of the Leading Group for Promoting the Development of Small and Medium-sized Enterprises in the State Council issued "Several Measures to Help Small and Medium-sized Enterprises to Stabilize Growth and Adjust Their Structural Strength" (hereinafter referred to as "Measures"). In order to further promote stable growth and expectations, and strive to promote the structural strength of small and medium-sized enterprises, 15 specific measures were put forward to inject vitality into their development.

　　The "Measures" clearly stated that the phased tax reduction and exemption policy due at the end of 2022 will be optimized and adjusted in light of actual conditions. In this regard, Sun Wenkai, deputy dean of the SME Research Institute of China Renmin University, said that this is actually a tax reduction and exemption policy for small and micro enterprises and individual industrial and commercial households; Secondly, it also provides tax relief policies and social security deferred payment policies for specific industries.

　　Spring river plumbing duck prophet. The healthy growth of small and micro market entities such as individual industrial and commercial households is the resilience to promote high-quality development, and it is also a vivid annotation of China’s economic vitality.

Strategic weapon for crisis management

No manager is indifferent to organizational security issues, and no manager can guarantee that his unit will not have an accident. In addition, the society has entered the era of mass communication, and media reports have almost become the primary factor in social life. Once the incident appears, it will immediately become a hot topic of media coverage. If the media concerned make a mistake, the incident will soon turn into a real crisis, social shock and the organization will suffer heavy losses.

The strategy to deal with the crisis should become an organization’s strategic reserve, just like the weapons in the arsenal. When a crisis comes, you can fight with weapons. If you don’t have weapons, you can only sharpen your guns when you get cold feet, and failure is inevitable.

In the process of dealing with the crisis, crisis experts have summed up all kinds of useful knowledge, from principles to strategies, from strategies to behaviors. You Changqiao, a famous crisis public relations expert, summed up a set of crisis management principles, which are concise and to the point, and should be an effective weapon in the crisis management arsenal of organization managers.

1S

Shoulder the matter principle of taking responsibility

Once the incident was reported, the public immediately became highly nervous and paid close attention to it. At this time, the public has four psychological characteristics:

First, I believe in media reports, but I don’t believe in the speeches of the organizations concerned, and I am emotional;

Second, it is better to believe in it than to believe in it, and to presume guilt;

Third, eager for new information, chasing new information and thinking that the new is true;

Fourth, to generalize, to doubt and deny.

Beneath this emotional state of mind, there is hidden public calm value concern. What does the public really care about?

First, the interests of the victims, and thus the interests of the public itself;

Second, who is responsible for the interests of victims and possible victims.

In the public’s state of mind and value concern, the first principle for the organization concerned to deal with the crisis is to take responsibility, regardless of whether the organization concerned is responsible or not, whether the responsibility is light or heavy. Declaring responsibility is a moral obligation that an organization, as a member of society, must fulfill, and it is also the best choice for organizations to resolve the crisis. It can effectively and quickly calm the public’s excitement, avoid the danger of further intensification of the crisis, and create a good public opinion environment for solving the crisis.

The public is undoubtedly emotional, but this does not mean that the public is indiscriminate. The words and deeds of the organization’s courage to take responsibility will produce a good response in the public mind. This response is the most valuable support for the organization to properly handle the crisis, and it is also a solid foundation for the organization and its products and services to continue to survive and develop among consumers after the crisis.

Avoiding responsibility, the organization may be destroyed by the pressure of society; Take responsibility, the organization will be praised in the crisis and turn the crisis into a turning point for development. Therefore, it can be said that the organization concerned announced to the media, the public and consumers at the first time of the incident, which is the most important choice for the organization not to be destroyed.

2S

Sincerity principle of sincere communication

When the incident comes out, no one can change it, but everyone wants to change the views of the media, the public and the victims. The key is whose method is effective.

Only sincere communication can be effective, and any insincere practice can only intensify contradictions and trigger a greater crisis. So what kind of communication is sincere communication?

First, fully spread. The organizations concerned provide all possible means of communication to the media, the public, consumers and all people who are concerned about the incident, such as press conferences, live media interviews, online interaction, hotline calls, open letters, advertisements, text messages and other means of communication to ensure the public’s right to know.

Second, take responsibility. By using such means and tools of communication, the organizations concerned are not trying to justify, argue, shirk their responsibilities, blame others, express their grievances, bow and scrape, readily agree, please the society, etc., but to declare that they will bear the necessary responsibilities for the victims. The so-called responsibility, as a responsible member of the society, is a moral commitment to the victims and the whole society after the incident, and it is the social moral obligation that the organization should fulfill. This is a belief, not a utility.

Third, it is human. The truth is undoubtedly important, but in the process of event communication, the importance of audience feeling even exceeds the event itself. If the organization concerned blindly "speaks with facts" and ignores the inner feelings of the public, the organization will still be considered "insincere".

3S

Speed first principle

In the era of mass communication, any news-worthy event will be reported immediately after the event, even at the same time, and will soon become a hot spot of media attention, triggering public shocks and forming a crisis.

Therefore, if the organization concerned cannot announce the truth of the incident to the media as soon as it happens (as far as it knows), it will lose the best fighter to control the deterioration of the situation, and it will take a hundred times of efforts to save it in the future.

From the perspective of crisis management, it is the premise of crisis management to deal with the incident immediately and correctly; It is the core of crisis management to spread the incident immediately. The content of communication should not only be correct, but also the time of communication should be "immediately".

From the perspective of communication, the first 12-24 hours after the incident is the time when the news spreads fastest and the deformation is the most serious, and it is also the time when the audience is most anxious, most eager for information and most anxious. Every move of the organization concerned has been widely reported by the media, so adopting the right means of communication to spread the right content at the first time is almost equivalent to laying the foundation for successfully handling the crisis.

Not sleeping for 24 hours is totally worth it; Otherwise, you can’t sleep for 24 months.

4S

System system operation principle

At present, crisis management systems and crisis management systems are being established in all aspects, from national to local, from public administration to specific social organizations. This is an inevitable problem with the high development and high integration of social politics, economy and cultural life, that is, how to ensure the normal operation of a huge social machine, how to rescue an accident in a certain link and make it return to normal as soon as possible.

Crisis management is to ensure that the measures taken by the organizations concerned are timely, correct, consistent and in line with long-term interests. Every large organization, especially in the pharmaceutical industry, should establish a crisis management system to ensure that once a crisis occurs, the crisis resolution procedure will be started immediately and the system will operate to resolve the crisis.

Generally speaking, the crisis management procedure includes the following elements:

First, set up a crisis management team with the participation of relevant personnel, and the senior leaders of the organization are responsible for commanding and fighting continuously;

Second, implement special control within the organization to ensure internal stability and unified external information;

Third, do a good job in crisis communication and maintain benign communication and interaction with the media and the public;

Fourth, take decisive measures to solve the problem and treat both the symptoms and the root causes.

5S

Standard authority confirmation principle

It is easy to understand that an incident was reported and triggered a crisis. No matter how the organization explained it, the media and the public would not believe it. Who would believe a person suspected of being guilty and show that he is innocent? !

Are there any problems with the products, services or other things of the organization concerned, which caused the incident? Such problems can only be concluded by the competent government departments or the third-party authoritative organizations after careful investigation and study. Therefore, after the incident, the organization concerned only needs to solve the problem in good faith and wait for the authoritative conclusion. Any self-conclusion will not help, but will also anger the victims and aggravate the crisis.(Cheng Wuzheng)

[Cheyou Headline-CheyouNo.-Automobile Intelligence] As early as the day when Xingyue L made its debut at the Shanghai Auto Show, some people predicted that it would become the "explosion" this year; Judging from the actual sales performance, Xingyue L did not disappoint.

At the beginning of the month, Geely Automobile released its sales performance in August, and the Xingyue L, which was listed on July 20th, won the sales performance of 10,036 vehicles in the first natural month. Indeed, if we look at the entire SUV market, this data is still not enough to squeeze into the top 15 of the Federation list, but as a domestic model with a price range of 130,000-180,000 yuan, it can achieve sales performance comparable to that of a compact joint venture SUV at the same level. Xingyue L is still the only one.

In fact, the new media of automobile intelligence visited the Geely 4S store and found that most of the Star Yue L was still sold by "order". For the tight mid-high models, the waiting period was even as long as one month. So, why can Xingyue L sell so well? Aside from the "online celebrity" attribute, is it worthwhile for consumers to give up the joint venture SUV and choose it instead? In a recent test drive, the author finally found the answer.

Sufficient power, intelligent configuration plus points

Regarding the design of Xingyue L, I believe everyone is already very familiar with it, so I won’t go into details here. Comparatively speaking, unlike ordinary customers’ test drive, the test drive route is nearly 300 kilometers long and lasts for about 4 hours, covering complex road conditions such as urban areas, highways, rural roads and mountain roads, which can basically simulate all car use situations encountered by car owners.

If we use one sentence to describe the performance of Xingyue L in urban areas, I believe there is nothing more appropriate than the word "easy to drive". First of all, the steering wheel of Xingyue L is very light. For example, in the case of reversing at a low speed and frequent steering, it will not drag its feet at all, and even female car owners with relatively small strength can easily control it. In addition, when passing through a narrow road at low speed, the 360-degree panoramic image+transparent chassis function can be awakened, avoiding the collision of vehicles and driving more confidently.

Of course, if the stop-and-go in the urban area can only be regarded as a "side dish", the high-speed road conditions can be said to be a big test for a car. As far as the actual driving experience is concerned, even if the speed rises to 100km/h, the chassis of Xingyue L is still very solid. Even when passing through the deceleration device, the vehicle has no unnecessary bounce, and the comfort is absolutely remarkable. Unexpectedly, although the Star Yue L uses Goodyear tires that are biased towards sports properties, there is no obvious tire noise during high-speed driving, which shows that its sound insulation measures are still excellent.

In the face of a 100-kilometer-long high-speed section, of course, the blessing of intelligent assisted driving system is indispensable. The way to activate the Star Cross L assisted driving is very simple. Just turn on the assisted driving function in advance and press the "Constant Speed Cruise" button in the upper left corner of the steering wheel during driving, and the vehicle can enter the adaptive cruising state. At this point, the system can take the initiative to take over the vehicle and slow down when encountering obstacles or the speed limit is reduced, which can not only reduce driving fatigue, but also avoid speeding, which can be said to be the "gospel" for long-distance drivers.

In addition, the test drive route also includes a section of township road surface, which is rugged and even contains some gravel roads. However, this test drive is a 2.0T+8AT+ four-wheel-drive Xingyue L-top model. In the face of this road condition, it is natural that the stable and solid power output makes running a "bad road" a pleasure.

Finally, it is the highlight of the test drive process. After entering the mountainous area, vehicles will face many "stuck bends", and sharp turns and large-angle slopes will not only test the driving level, but also challenge the vehicle’s power system. Fortunately, Xingyue L’s 2.0T high-power engine has 238Ps horsepower and 350N·m torque, and its output power and response speed are excellent. In the words of friends, "Although most compact SUVs can drive up mountains, Xingyue L will obviously be more’ calm’".

Full of luxury, feel the leap.

For most families in China, which car to buy in the end is not a "one-person decision". Besides taking care of the driver’s feelings, the opinions of family members are also very important. In the process of test ride, the performance of Xingyue L is absolutely worthy of the word "excellent".

It is true that the interior of most joint venture compact SUVs has got rid of the criticism of "hard plastic", and the soft package on the center console and door armrest has improved the sense of grade. However, the interior of Xingyue L can be described as "luxury". The center console and the inner roof are made of a large number of suede materials, which makes the interior more warm. The leather package with stitching on the door and the wooden decorative board will also look more designed and give people a pleasing feeling.

Under normal circumstances, the co-pilot is the exclusive seat of the family "hostess", and Xingyue L is not stingy in configuration. There is a 12.3-inch screen in front of the co-pilot, which supports the manipulation of multimedia to play music and videos, making long-distance travel more fun; In addition, the (top) co-pilot seat also has the function of seat heating and ventilation, and supports six-way adjustment, so that passengers can find a more comfortable sitting position.

As for the size, the length, width and height of Xingyue L reach 4770/1895/1689(mm) respectively, and the wheelbase is 2845 mm. Although it is a compact SUV, its space strength can be comparable to that of a medium-sized joint venture SUV. In addition to the luggage of a group of four people can be easily loaded in the trunk, the "Erlang legs" can be easily tilted in the back row, which is completely out of the spatial level impression of the "compact SUV" in the impression.

It is not difficult to find that the "top match" of Xingyue L is only the "entry level" price level of the joint venture compact SUV, which brings the performance strength comparable to that of the joint venture medium-sized SUV, so it is not difficult to understand why it can sell so well.

tagOnce, some people compared French cars to "sweet dumplings", meaning "all the good things are in them". In my opinion, today’s Xingyue L is more like a "zongzi". Under the glamorous appearance, it still retains a "heart" full of sincerity. Therefore, although the Star Yue L is not as good as the joint venture model at the same level in terms of brand premium ability, I believe that anyone who has tried the Star Yue L will vote with their wallets. (Text/Cheyou car information)